Sales Specialist

Responsibilities:

• Develop and manage strong relationships with distributors, dealers, resellers, and retail partners.
• Identify, recruit, and onboard new channel partners to expand market reach.
• Support channel partners with product knowledge, sales tools, and promotional materials.
• Drive sell-in and sell-out activities to improve product movement across channels.
• Monitor partner performance against agreed sales targets and KPIs.
• Conduct regular partner visits and business reviews to identify growth opportunities.
• Collaborate with Sales, Marketing, and Supply Chain teams to ensure product availability and market support.
• Provide market intelligence on competitor activity, pricing trends, customer feedback, and territory opportunities.
• Support the execution of channel promotions, incentive programs, and brand visibility initiatives.
• Resolve partner-related issues, including pricing concerns, stock challenges, and customer escalations.
• Maintain accurate records of channel activities, sales performance, and partner updates using CRM tools.
• Prepare weekly, monthly, and quarterly reports on channel performance and market activities.
• Ensure compliance with company policies, pricing guidelines, and channel agreements.

Requirements:

• Bachelor’s degree in business administration, Marketing, Sales, or a related field.
• Minimum of 2 years’ experience in channel sales, distributor management, indirect sales, or territory sales.
• Prior experience managing or supporting distributors, dealers, resellers, or retail partners is required.
• Strong understanding of channel sales operations and partner performance management.
• Excellent communication, negotiation, and relationship management skills.
• Ability to conduct field visits and manage sales activities across assigned territories.
• Strong reporting, market intelligence, and sales tracking skills.