Sales & Marketing Executive

Responsibilities:

• Develop and implement sales strategies and plans aligned with overall business objectives.
• Lead, manage, and coach the sales team to achieve agreed revenue, volume, and market share targets.
• Manage distributor, wholesaler, and key account relationships to ensure optimal market coverage and product availability.
• Identify and develop new markets, channels, and business opportunities to support business growth.
• Prepare and present periodic sales performance reports, forecasts, and market insights to executive management.
• Collaborate with Production, Procurement, and Finance teams to align sales forecasts with supply and inventory plans.
• Oversee pricing, trade terms, promotions, and route-to-market execution in line with company policies.
• Monitor competitor activity, market trends, and customer feedback to inform strategic decisions.
• Ensure compliance with internal sales policies, processes, and reporting standards.

Requirements:

• Minimum of 5 years’ experience in FMCG sales.
• Demonstrated success in achieving and exceeding sales and market expansion targets.
• Strong leadership, performance management, and team development capabilities.
• Excellent communication, negotiation, and stakeholder management skills.
• Strong analytical and reporting skills, including sales forecasting and performance analysis.
• Ability to operate effectively in a structured, performance-driven FMCG environment.