Sales Manager

Responsibilities:

• Develop and execute comprehensive regional sales strategies to achieve assigned revenue targets across all territories within the region, ensuring consistent growth and market penetration.  
• Drive revenue generation by expanding the customer base across distributors, contractors, project clients, institutions, and retail channels, while ensuring optimal coverage of key markets within the region.  
• Identify and pursue new business opportunities, including large-scale projects, government contracts, and strategic partnerships, to support market expansion and long-term growth. 
• Build and maintain strong relationships with key stakeholders including distributors, contractors, procurement managers, and decision-makers to drive repeat business and customer loyalty.  Monitor regional sales performance on a daily, weekly, and monthly basis, analyzing gaps and implementing corrective actions to ensure targets are achieved. 
• Ensure effective debt management by monitoring customer credit exposure, enforcing approved credit limits, and reducing outstanding receivables across all accounts. 
• Drive collection efficiency by ensuring timely follow-up on invoices, improving payment cycles, and working closely with finance to resolve delayed or disputed payments.  ZOBIS CABLE NIG. LTD Power Beyond Your Dreams.......
• Implement structured credit control strategies tailored to regional market realities, including milestone-based payments for project clients, strict cash policies for trade markets, and controlled exposure in high-risk areas. 
• Ensure all sales transactions align with approved pricing structures to protect and improve gross margins, while maintaining competitiveness within the market.   
• Continuously monitor competitor pricing, market trends, and customer behavior to adjust pricing and sales strategies appropriately. 
• Prepare accurate and data-driven sales forecasts, aligning with production and supply chain planning to ensure product availability and efficient order fulfillment. 
• Track sales pipeline, order flow, and demand patterns to improve forecast reliability and support business planning. 
• Ensure full compliance with CRM usage by accurately capturing all customer data, sales activities, pipeline updates, and transactions in the system. 
• Submit timely and accurate sales reports, including performance updates, collection reports, and market intelligence (CRM Compliance & Reporting). 
• Conduct regular market visits across all territories within the region to monitor customer engagement, competitor activities, pricing trends, and emerging opportunities. 
• Address customer complaints and service issues promptly, ensuring high levels of customer satisfaction and retention. 
• Coordinate closely with operations, logistics, and production teams to ensure timely delivery of products, especially in regions with logistical challenges. 
• Adapt sales strategies to regional dynamics, including: 
• Driving project-based sales in industrial and oil-producing regions 
• Leveraging distributor networks in high-volume trade markets 
• Targeting institutional and government opportunities where applicable 
• Managing logistics, security, and credit risks in emerging or high-risk regions 
• Lead, supervise, and manage Sales Executives within the region, ensuring performance alignment, accountability, and continuous development. 
• Provide coaching, performance monitoring, and support to drive team productivity and achievement of sales and collection targets. 
• Ensure compliance with company policies, credit control procedures, and sales governance standards at all times. 
• Ensure adherence to Quality Management System (QMS) procedures, policies, and standards where applicable. 
• Identify operational and commercial risks within the region and implement appropriate mitigation strategies. 
• Carry out any other duties as may be assigned by Management in line with business objectives.

Requirements:

• A minimum of an HND in any related field 
• A minimum of 4 years experience