Sales Manager

Responsibilities:

• Develop and execute sales strategies to achieve revenue and market share targets
• Identify, onboard, and manage distributors and key partners
• Drive customer acquisition and retention across assigned territories
• Monitor market trends, competitor activities, and provide actionable insights
• Ensure consistent market visits, field execution, and reporting
• Manage and support field sales teams where applicable
• Track performance against KPIs and implement corrective actions where necessary
• Ensure product availability, pricing compliance, and visibility across assigned territories.
• Review stock levels, demand forecast, and support distributors with stock planning
• Handle escalations from key retailers and trade partners.
• Oversee trade activations, marketing campaigns, and product launches in the field.
• Prepare weekly/monthly sales performance reports and recommend strategic actions.

Requirements:

• HND/Bachelor’s degree in Business Administration, Marketing, or related field
• Minimum of 3–5 years experience in FMCG sales or related industry with at least 1–2 years in field supervision.
• Proven experience in distribution and market expansion
• Ability to manage multiple territories
• Good knowledge of the Abeokuta and Ibadan markets 
• Strong network of distributors, wholesalers, and retailers.
• Excellent leadership, communication, and negotiation skills.
• Strong analytical and territory planning abilities.
• Ability to travel frequently across multiple markets.
• Must be highly strategic, field-oriented, and results-driven.