Sales Area Manager

Responsibilities:

Sales, Delivery, and Revenue Expansion:

• Drive customer acquisition, onboarding, and service activation across assigned communities
• Deliver on connections, revenue, consumption, and ARPU targets in line with Welight’s growth plans
• Execute community-specific sales strategies to expand the household and SME customer base
• Promote Welight’s energy solutions, including productive use appliances, to deepen energy adoption
• Identify and develop new demand opportunities to accelerate commercial growth

Field Team Leadership and Performance Management:

• Lead and manage Commercial Agents to ensure strong field presence and consistent execution 
• Provide hands-on, onboarding, and regular performance review for Commercial Agents 
• Support recruitment, onboarding, and continuous capability development of field teams 
• Build a disciplined, accountable, and high-performing sales culture
• Address performance gaps promptly and implement corrective actions 

Community Engagement and Trust Building:

• Build strong relationships with community leaders, CPC members, and key stakeholders 
• Drive community buy-in and sustained acceptance of Welight’s services
• Proactively resolve community concerns and remove barriers to adoption
• Position WeLight as a trusted long-term energy partner in each community 

Field Operations & Coordination:

• Coordinate day-to-day field sales activities across multiple communities
• Conduct regular field visits to ensure quality execution and adherence to Welight’s processes and standards
• Organize daily/weekly sales briefings and performance check-ins  with field teams
• Work closely with operations and the customer service team to ensure seamless customer onboarding and experience
• Maintain discipline in field processes and operational coordination

Performance Tracking, Market Insights, and Compliance:

• Track daily/weekly sales performance, connections, and revenue collection 
• Generate structured field insights to inform decision-making and strategy refinement
• Track community market dynamics, including alternative energy sources and customer behaviour
• Capture and escalate customer feedback to improve product-market fit
• Ensure full compliance with Welight policies, ethical standards, and community engagement protocols

Requirements:

• Bachelor’s degree in Business, Marketing, Social Sciences, or related field
• Minimum 4 years’ experience in sales, field operations, or community-based distribution
• Proven experience managing field sales teams or agents
• Strong knowledge of rural markets and community dynamics
• Ability to travel extensively across assigned states
• Strong communication and interpersonal skills
• Proficiency in smartphone-based reporting and basic digital tools