Route Mapping & Optimization Officer

Responsibilities:

Route Mapping & RTM Planning:

• Map and maintain sales territories, outlets, and delivery routes.
• Support territory allocation, outlet segmentation, and route planning.
• Identify route overlaps, coverage gaps, and inefficient territories.
• Maintain accurate and up-to-date route and outlet information.

Route Optimization & Field Productivity:

• Analyze routes and recommend improvements to reduce delivery time, distance, and cost.
• Optimize routes based on outlet coverage, traffic, delivery schedules, and field realities.
• Support call-cycle and route productivity planning.
• Work with field teams to validate and implement optimized routes.

Data Management & Analysis:

• Clean, validate, and maintain outlet, customer, territory, and route data.
• Analyze large volumes of sales and distribution data to identify trends, gaps, and inefficiencies.
• Conduct outlet verification and support accurate geo-tagging and territory allocation.
• Translate data into practical recommendations for Sales and Operations.

Sales Performance Reporting & Dashboards:

• Develop route, territory, and sales performance reports for management.
• Track key metrics including route productivity, outlet coverage, delivery performance, and sales execution.
• Use Excel and Power BI to create dashboards and visualize performance.
• Provide insights to support data-driven decision-making.

Systems & Application Support:

• Support the use and adoption of SFA/CRM systems relevant to route-to-market operations.
• Work with IT to resolve route, mapping, and sales-system data issues.
• Support GPS/telematics and other digital tools used for route and field-performance monitoring.
• Provide first-level support and guidance to field users where required.

Cross-Functional & Field Support:

• Work closely with Sales, Logistics/Distribution, IT, and Operations teams.
• Support Area Sales Managers, Van Sales Representatives, drivers, and other field teams on route-related activities.
• Communicate route insights and recommendations clearly to management and relevant stakeholders.
• Support the implementation of new route structures and process improvements.

Key Deliverables:

• Accurate and up-to-date route, territory, outlet, and delivery-point maps.
• Optimized routes with reduced overlaps, inefficiencies, delivery time, and operating costs.
• Improved outlet coverage and route productivity.
• Improved on-time delivery and product freshness.
• Clean and reliable outlet, customer, and route databases.
• Reliable route and sales-performance reports and dashboards.
• Improved adoption and compliance with assigned routes and territories.

Requirements:

• HND in Business Administration, Statistics, Computer Science, Information Systems, Logistics, Geography, or a related discipline.
• 3–5 years of relevant experience in Route-to-Market, Sales Operations, Territory Planning, Outlet Mapping, Route Optimization, or Application Support.
• Experience with outlet mapping, geo-tagging, territory segmentation, or route planning.
• Experience cleaning and maintaining large outlet/customer databases.
• Experience supporting SFA implementation or user adoption.
• Experience working with field sales, delivery, or distribution teams.
• Experience with CRM/ERP, GIS/mapping, or route-optimization tools is an added advantage.
• Experience in FMCG, Retail, Food & Beverage, or Distribution is an added advantage.

Additional Requirement:

• Must possess a valid driver’s licence and be able to drive confidently
• Ability to ride a motorcycle/bike is an added advantage.
• Willingness to travel across sales territories and conduct field visit when required

Skills & Competencies:

• Advanced Microsoft Excel and data analysis.
• Route-to-Market planning and route optimization.
• Outlet mapping, segmentation, and territory planning.
• Data cleansing, validation, and reporting.
• KPI analysis and data visualization.
• Strong analytical, problem-solving, and attention-to-detail skills.
• Good communication and stakeholder-management skills.
• Knowledge of Power BI, GIS, GPS/telematics, and SFA/CRM systems is an added advantage.
• Ability to drive and possession of a valid driver’s licence; motorcycle riding is an added advantage.
• Willingness to travel across sales territories for field mapping, outlet verification, and route validation.

Why Join Us?

• Opportunity to work in a high-growth and transformation-focused environment.
• Exposure to GIS, route optimization, data analytics, and digital sales operations.
• Opportunity to build and improve delivery routes and processes from the ground up.
• Work closely with senior management and cross-functional teams.
• Clear opportunities for career growth and leadership development.
• Direct impact on sales performance, distribution efficiency, productivity, and business growth