Research Manager

Job Description
About the Function:
Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.
Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.
About Us
Diageo is a global organisation with over 28,000 dedicated people and a presence in 180 countries. Across our 21 markets, our brand portfolio represents our biggest strength, and our biggest passion. Be it our global giants, local stars, or premium brands, we use our vision, creativity, and courage to drive the growth of our products worldwide. We invent strong brands for today and for the future, upholding the quality of our products and taking personal accountability for both the history and for the future of our brands.
Africa businesses account for over 10% of Global Diageo revenue, with a workforce of more than 6,000 employees. We create wealth both directly through our operations and indirectly through our broader value chains where we support development and growth in partnership with businesses and communities.
We are committed to delivering sustainable performance and our vision is to be destination of choice for Diageo investment. We are building a track record of attracting, retaining, developing, and exporting best-in-class diverse talent for Diageo and unleash people to deliver great performance. We are a force for good in communities and care about the planet with focus on water, farming, and education among others, which are the most critical components for our communities.
Today, Africa is a predominantly beer region and we will continue to growth beer fast. We also recognise an even greater opportunity in spirits and recently reorganised our business to put focus on transforming and accelerating spirits to double its current revenue through the South West Central (SWC) organisation.
Purpose of Role
The role of the Consumer Planning team is to proactively provide a comprehensive, end-to-end view of the growth opportunities in our market and to guide the development of interventions to harness these opportunities from a culture, consumer and shopper point of view. This team is expected to uncover deep penetrating insights about occasions, purchasing and consumption behaviours and use these insights to inspire marketing strategies and plans which ensure we drive purchase through all channels.
This role is focused on delivering consumer research insights that are shareable across the region.
Role Responsibilities
Apply measurement and evaluation insights to enhance A&P spend efficiency and innovation.

• Influence strategic decisions through consumer and shopper-led insights.
• Inspire change by fueling the business with consumer-led provocations and understanding.
• Identify opportunities for brand, category, and market growth.
• Synthesize data from various sources to provide actionable insights.
• Stay externally attentive to cultural, trend, and market dynamics for growth detection.
  

Experience / Skills Required

• Deeply curious about consumers, shoppers, innovation, our brands and markets
• 3 - 5 years relevant experience in research related fields
• Immersed in culture
• Strong knowledge of marketing research methods, statistical analysis approaches, and research terminology.
• Innovative and creative but also intellectually thorough in the thinking - an expert in both the art and the science of Planning
• An individual who has the ability to influence across senior levels in the Category and Brand Communities
• Excellent analytical skills to integrate and draw conclusions from multiple data sources.
• Proficiency in redefining data into actionable insights for informed decision-making.
• Strong communication skills, leadership behavior, project management skills, and ability to work under pressure
  

Critical thinking - A strategic and visionary leader able to make bold strategic choices that deliver for the short and long term.
Commercial acumen – An understanding of business end to end and providing robust counsel to executive team.
Performance driven - Has an acute focus on performance and results, is highly accountable and determined to win.
Agile - Demonstrates pace and urgency, responding quickly to emerging threats and opportunities,
Influencing – can navigate a matrix organisation and build brilliant relationships internally and externally.
Personally resilient – able to maintain emotional balance in the face of pressure and high-performance expectation.
Externally focused - Great external radar to spot opportunities and challenges and strongly networked into key communities of experts to understand market and legislation trends.
Invest in Talent – Track record of leading leaders and ability to build and nurture high performing teams and insightful into what drives performance.
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Diversity Statement
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type
Regular
Primary Location:
Lagos HQ
Additional Locations :
Job Posting Start Date
2026-02-02
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