Regional Sales Manager
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Job summary
The Regional Sales Manager (RSM) at Life Flour Mill leads the commercial operations across a defined region, ensuring strategic delivery of sales targets, market development, team leadership, and collaboration with key accounts, distributors, and technical service personnel. The role involves interpreting market intelligence, driving growth initiatives, optimizing credit performance, and supporting national sales directives.
Min Qualification:
Degree
Experience Level:
Senior level
Experience Length:
7 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Nigeria
Job descriptions & requirements
Responsibilities:
- Develop and implement regional sales strategies to drive sustainable growth and market share expansion.
- Lead, mentor, and coordinate a team of field sales executives across multiple states.
- Build and maintain strategic relationships with top-volume distributors, key bakeries, and major trade stakeholders.
- Collaborate with the Technical Service Team to ensure technical support is driving bakery efficiency and cost reduction.
- Review sales reports, stock movement, and baking costs to proactively guide sales execution and area development.
- Ensure alignment with pricing strategy, channel incentives, and trade marketing initiatives.
- Forecast regional demand and work with supply chain for inventory planning and availability.
- Monitor competitor activities and propose tactical responses to maintain competitive advantage.
- Coordinate periodic performance reviews with sales teams and distributors; drive corrective action plans.
- Manage and report regional credit exposure and collections within acceptable limits.
- Represent the region in corporate forums, customer forums, and special initiatives such as product launches.
Requirements:
- Bachelor’s degree in marketing, business administration, economics, or related field (MBA is an added advantage)
- 7-10years in FMCG/FLOUR sales with at least 5 years in a regional or multi- territory leadership role
- Deep understanding of flour distribution dynamics, bakery operations, and the Nigerian retail/wholesale structure
- Strategic mindset with analytical and data interpretation skills
- Excellent leadership, planning, and communication skills
- Proficient in sales performance tracking tools (CRM, Excel, ETC)
- Willingness to travel across regions and adapt to market conditions
- Not more than 45 years of age
Core Competencies
- Customer-Centric Thinking: Deep understanding of baker needs and how Life Flour creates value
- Execution Excellence: Focus on in-market actions that directly influence sales growth
- Team Leadership: Ability to guide and coach a sales team for high performance
- Commercial Acumen: Ability to balance volume growth, pricing, and cost-to-serve
- Accountability & Integrity: High ethical standards in managing customers, credit, and sales processes
- Market Intelligence: Ongoing feedback loop from field to inform strategy and execution
Key Performance Indicators (KPIs):
- Regional sales performance vs. plan
- Market development (penetration into new areas/customers)
- Sales team effectiveness and leadership index
- Distributor health and ROI
- Credit performance and exposure control
- Execution of trade marketing activities
- Feedback loop from field to national management
Location: South East
Job opportunities at Jobberman (Third Party Recruitment)
Jobberman (Third Party Recruitment) is currently hiring across Management & Business Development, Sales, and Marketing & Communications roles. Of the 51 open positions, 29 are based in Lagos and 9 are based in Abuja, while the rest are spread across Port Harcourt & Rivers State, Bauchi, Ibadan & Oyo State, Abeokuta & Ogun State, Osun, Akwa Ibom, Kano, Cross River, Nationwide, and 3 remote roles. The openings range from trainee and entry-level positions to mid-level and senior roles, with opportunities spanning candidates with no experience through to those with up to 10 years’ experience.
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