Regional Marketing Execution Lead
Coca-Cola HBC
Marketing & Communications
Job Summary
The Regional Marketing Execution Lead – East supports the Channel Marketing Manager focusing on Fragmented Trade in the region to drive shopper and channel management, campaign deployment, and new product management. This role is responsible for defining the channel strategy and picture of success for the AH Fragmented channel, deploying POSM to execute PICOS by micro-segments, and bringing to life both national and regional marketing programs in outlets. The position requires strong marketing acumen, data-driven decision-making, and the ability to work cross-functionally to ensure timely and impactful execution.
- Minimum Qualification : Degree
- Experience Level : Mid level
- Experience Length : 3 years
Job Description/Requirements
Responsibilities:
- Act as a thought leader and partner to the Sales organization
- Define clear channel strategy for fragmented trade leveraging performance insights
- Execute and maintain Picture of Success (PICOS) for key outlets and ensure activation of new outlets
- Deploy and manage POSM inventory to ensure 100% utilization and optimize storage conditions
- Operationalize brand initiatives (national and regional) and deliver post-activity reporting
- Drive validation of POSM material quality and explore innovative POSMs to maintain leadership at Point of Sale
- Support planning, coordination, and communication between Sales, Marketing, and agencies
- Develop and share best practices across regions
- Communicate and follow up on execution of Monthly Game Plan to the sales force
- Ensure on-time and in-full execution of marketing campaigns as per SLA
Requirements:
- University Degree in a Business area
- 3–5 years of Trade Marketing experience (frontline sales experience is a plus)
- Strong knowledge of beverage products and trade marketing fundamentals (shopper, customer, channel)
- Excellent stakeholder management and influencing skills
- Strong communication skills (written and oral) with proficiency in Microsoft PowerPoint and Word
- Ability to translate insights into actionable plans and deliver results under tight timelines
- Strong analytical skills and project management capability
- Knowledge of merchandising and Point of Purchase materials specification
- Self-starter with high learning agility and determination
About Coca-Cola:
We are a growth company. We, at Coca-Cola HBC have intense passion for growing and winning together. We are deeply dedicated to constantly nurturing individual, team and company growth by unlocking our true potential. Potential that translates into winning results and wider positive impact by our high-performance mindset inspired by our vision of Being the Leading 24/7 Beverage partner. Our people are the nucleus of our success. Customer First is the epicenter of our focus where We over I reflect our team DNA in how we Deliver Sustainably powered by a relentless drive to Make it Simple whatever we decide to do. If you’re ready to discover and Open Up Your Potential, as part of a cohesive restless team that always wants to raise the bar and lead, join us at Coca-Cola HBC. We Play to Grow and Win, do you?
Location: Nationwide
Work Mode: Onsite
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