Social Media Manager

Responsibilities:

• Develop and execute a comprehensive social media strategy for both Ticket To Home and Blockmaster Ltd across YouTube, TikTok, Facebook, and Google.
• Create and publish engaging, original content including graphics, videos, articles, and posts that align with the brand’s tone and objectives.
• Use Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.) to design high-quality graphics, video edits, and other visual materials.
• Manage the scheduling, posting, and monitoring of social media content to ensure consistent engagement and growth.
• Plan, execute, and optimise performance-based digital marketing campaigns to achieve targeted ROI.
• Manage digital advertising budgets efficiently across platforms such as Facebook Ads, Google Ads, and TikTok Ads.
• Track and analyse performance metrics, providing regular reports and actionable insights.
• Engage with followers, respond to inquiries, and maintain a positive community presence online.
• Stay updated on industry trends, platform updates, and best practices in social media marketing.

Requirements:

• Proven work experience as a Social Media Manager, Digital Marketing Specialist, or similar role.
• Strong portfolio of original content creation using Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.).
• Hands-on experience managing YouTube, TikTok, Facebook, and Google platforms for brand growth.
• Experience in planning and managing paid advertising campaigns with measurable results.
• Ability to analyse data and adjust strategies for improved performance.
• Excellent communication, creativity, and organisational skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong understanding of branding, audience targeting, and content engagement strategies.