Product Marketer
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Job summary
We’re looking for a creative and data-driven Product Marketer to help position, launch, and grow our products and services join a startup software company in Jamaica. You’ll sit at the intersection of product & services, marketing, sales, and customers—turning insights into compelling stories that drive adoption and revenue.
Min Qualification:
Degree
Experience Level:
Entry level
Experience Length:
2 years
Job descriptions & requirements
Responsibilities:
- Own product/services positioning, messaging, and value propositions
- Plan and execute product launches from strategy to delivery
- Develop go-to-market strategies for new and existing products
- Create sales enablement materials (pitch decks, one-pagers, battlecards)
- Conduct market, customer, and competitive research
- Collaborate closely with Product, Sales, and Growth teams
- Track performance and optimise messaging based on data and feedback
Requirements:
- Bachelor’s degree in Marketing
- 2–5 years of experience in product marketing, marketing, growth, or a similar role
- Proven experience developing product positioning and messaging
- Experience supporting or leading product launches
- Strong written and verbal communication skills
- Experience working cross-functionally with Product, Sales, and Marketing teams
- Ability to analyse market data, customer insights, and performance metrics
- Experience in product marketing, marketing, or a related role
- Strong storytelling and copywriting skills
- Ability to translate complex product features into clear customer benefits
- Comfortable working with data and insights to guide decisions
- Excellent communication and collaboration skills
- Experience in SaaS/tech/digital products (preferred, not required)
Preferred:
- Experience in
SaaS, technology, or digital products
- Familiarity with
go-to-market strategy and sales enablement
- Experience
conducting customer research and competitive analysis
- Understanding of
analytics tools (e.g. Google Analytics, Amplitude, Mixpanel)
- Experience working in fast-paced or startup environments
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