Horeca Manager
Job summary
The Premium Horeca Manager is responsible for developing and executing national strategies to drive growth within the premium on-trade (HORECA – Hotels, Restaurants, Cafés) channel. The role focuses on building strong relationships with high-value accounts, enhancing brand visibility, and delivering sustainable revenue growth across the country.
Job descriptions & requirements
Responsibilities:
- Develop and implement national strategies for the premium HORECA channel
- Build and maintain strong relationships with key premium accounts
- Lead negotiations and manage contracts with HORECA partners
- Oversee brand activations and visibility initiatives
- Monitor market trends and competitor activities
- Collaborate with internal teams for alignment
- Track performance and provide insights to management
- Manage budgets and ensure ROI
- Ensure compliance with policies and regulations
Responsibilities:
- Minimum of an HND
- 2–5 years in FMCG, preferably wines & spirits
- Strong HORECA experience required
- Strategic thinking
- Negotiation skills
- Leadership
- Business acumen Communication
- Problem-solving
Challenges:
- Intense competition
- High client expectations
- Multi-regional coordination
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