PR & Internal Communications Manager

Duties and Responsibilities: 

• Defining the corporate brand image positioning and profiling.
• CEO’s profiling and thought leadership positioning.
• Executive Management profiling and industry leadership position.
• Development of yearly PR strategy and tactics.
• Development of press releases for products and brand promotions.
• Media relations and management facilitate a cordial relationship with the media.
• Event reporting and syndication.
• General content writing, and editing for the bank’s blogs and website.
• Investor relations and institutional newsletters.
• Daily online monitoring of competitors’ activities for benchmarking, trend marking, and landmarking.
• Products and corporate brand PR promotions.
• Market analysis, perception audit, brand sentiments analysis, and forecasting.
• Internal Communications and Employee Engagement.
• Develop and deploy Staff brand immersion.
• Develop and deploy employee work-life balance initiatives.
• Develop internal product and brand adoption strategies.

Key Performance Indicators:

• Ability to build and maintain a good public image for the bank.
• Ability to shape positive consumer perception.
• Increase product awareness and patronage.
• Effective media gatekeeping to avoid reputational risk from negative publications.
• Improved employee brand adoption and engagement.
• Industry recognition and awards.
• Ability to craft engaging content that constantly aligns with customer trends and market changes to interest and engage people.
• Increased brand share of voice and share of mind.
• Quality of output and timeliness of deliverables.

Requirements:

• First Degree in Marketing, Mass Communications, Public Relations, or other related courses.
• Minimum of 4 years of hands-on experience gained within a structured corporate institution or PR agency environment.
• Excellent understanding of the application of PR to brand positioning and product development for profitability is highly required.

Remuneration: Salary is very competitive and as obtainable in the industry.