Marketing Specialist

Responsibilities:
Content Creation & Strategy:

• Develop and manage a content calendar that aligns with overall marketing objectives.
• Collaborate with designers and copywriters to produce high-quality content for websites, social media, email campaigns, and other digital channels.
• Ensure consistent brand messaging and tone across all platforms.

Digital Marketing Execution:

• Plan, execute, and optimize paid search (SEM) and social media advertising campaigns
• Implement and manage SEO strategies to improve organic search rankings.
• Design and execute email marketing campaigns, including automation and personalization strategies.

Analytics & Reporting:

• Monitor, analyze, and report on the performance of marketing campaigns using tools like Google Analytics, SEMrush, and HubSpot.
• Use data-driven insights to optimize campaigns and improve ROI.
• Conduct market research to identify trends, opportunities, and competitive landscape.

Project Management:

• Coordinate with cross-functional teams to ensure timely and successful execution of marketing projects.
• Manage budgets, timelines, and deliverables for multiple marketing campaigns simultaneously.
• Work closely with sales, product development, and customer service teams to align marketing efforts with business goals.

Social Media Management:

• Manage the company’s social media presence, including content scheduling, community engagement, and trend monitoring.
• Create and curate content that resonates with our target audience and enhances brand visibility.

Customer-Centric Focus:

• Continuously gather and analyze customer feedback to refine messaging and offerings.
• Personalize marketing efforts to different audience segments based on their needs and behaviors.
• Build strong relationships with customers and influencers to drive engagement and loyalty.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience in digital marketing, content creation, or a similar role.
• Strong understanding of SEO, SEM, social media, and email marketing.
• Proficiency in marketing tools and platforms such as Google Analytics, HubSpot, Mailchimp, and Adobe Creative Suite.
• Excellent project management skills with the ability to handle multiple projects simultaneously.
• Strong analytical skills with a data-driven approach to problem-solving.
• Creative thinker with excellent written and verbal communication skills.
• Ability to work both independently and collaboratively in a fast-paced environment.