Marketing Specialist

Responsibilities:

• Assist in developing and implementing comprehensive marketing strategies to promote our products and services.
• Plan, execute, and analyze marketing campaigns across various channels, including email, social media, content marketing, and paid advertising.
• Manage and optimize digital marketing efforts, including SEO, SEM, PPC, and social media marketing.
• Develop compelling and engaging content for various marketing materials, including blogs, newsletters, social media posts, and website content.
• Conduct market research to identify trends, customer needs, and competitive landscape, providing insights to inform marketing strategies.
• Ensure consistent brand messaging and positioning across all marketing channels.
• Monitor and analyze the performance of marketing campaigns, providing regular reports on key metrics and making data-driven recommendations for improvement.
• Work closely with cross-functional teams, including sales, product development, and design, to ensure cohesive and effective marketing efforts.
• Assist in planning and executing marketing events, such as trade shows, webinars, and product launches.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3 to 6 years of experience in marketing planning, copywriting, and brand management with a strong track record of successful marketing campaigns and initiatives.
• Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, and social media management tools.
• Excellent written and verbal communication skills.
• Strong analytical skills and ability to interpret data to make informed decisions.
• Creativity and an eye for design, with experience in content creation and graphic design tools (e.g., Adobe Creative Suite).
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Knowledge of current marketing trends and best practices.
• Ability to work independently and as part of a team.
• Advanced certifications in digital marketing or related fields are a plus.

Location: Ikeja, Lagos

Remuneration: NGN 150,000

Application Closing Date:  August 15, 2024.

Rekrut HR Consulting Limited is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We look forward to receiving your application!