Marketing Specialist

Company Description

LaunchPath is a fully remote professional training company focused on helping people of colour and women transition into high-income careers in technology.

Our instructors bring leadership experience from organizations including TD, CIBC, BMO, Lululemon, and the RCMP, with expertise across business analysis, project management, digital transformation, and AI-enabled delivery.

Through immersive, hands-on programs and practical career coaching, we help learners build the confidence, judgment, and real-world capability needed to secure and succeed in modern tech roles.

Role Description

LaunchPath is looking for a Digital Marketing Specialist to help us scale our brand, content, and marketing operations.

This role combines:

• Content strategy
• Campaign execution
• Social media marketing
• Short-form video editing
• Funnel support
• Marketing operations
• You will work closely with the founders to help position LaunchPath as a trusted authority in Business Analysis, Project Management, AI transformation, and career transition.
• This role is ideal for someone who can think strategically while also executing independently

Responsibilities

Marketing & Campaign Execution

• Support the planning and execution of digital marketing campaigns
• Assist with lead generation and discovery call funnel optimization
• Help improve campaign messaging and positioning
• Support webinar and launch campaigns
• Identify opportunities to improve reach and conversion

Content & Social Media

• Create, schedule, and manage content across LinkedIn, Instagram, and TikTok
• Repurpose long-form content into short-form clips and social assets
• Support content calendar planning and publishing workflows
• Maintain consistent brand voice and positioning

Video Editing & Creative Production

• Edit educational and marketing videos for social media and funnels
• Create captions, hooks, thumbnails, and visual enhancements
• Design simple graphics and carousel content using Canva or similar tools
• Assist with Loom videos, webinar assets, and promotional materials

Marketing Operations

• Provide recommendations to improve content and campaign performance
• Support and coordinate marketing interns and creative contributors

Required Skills

• Strong understanding of digital marketing fundamentals
• Experience with social media marketing and content creation
• Experience editing short-form video content
• Strong written and verbal communication skills
• Organized, proactive, and detail-oriented
• Ability to work independently in a remote environment

Preferred

• Experience working with creator brands, education companies, or coaching businesses
• Familiarity with LinkedIn content strategy
• Understanding of funnels and lead generation
• Previous experience in a similar role is a strong advantage

APPLY HERE: https://forms.gle/7ndjGgbKEDKAd8ou6

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