Marketing Specialist – Digital Growth & Acquisition

Company Description

Kenkeputa Inc. is an AI-native technology company building marketplace and commerce

products across North America and Africa. Our flagship product, VendorizeME, is an all-in-one

event vendor discovery and booking marketplace connecting event hosts with caterers,

photographers, videographers, and other service vendors in the United States. We are

relaunching VendorizeME toward Product-Market Fit by September 30, 2026 — and this hire is

central to getting us there.

Alongside VendorizeME, we operate RE (B2B electronics wholesale) and TES (B2B corporate

device procurement) in the Lagos market. The Marketing Specialist will own execution for VDM

and provide content and outreach support for RE/TES.

Job Summary

We are seeking a Marketing Specialist to drive growth for VendorizeME through paid advertising, SEO, content marketing, email campaigns, and partnerships. The ideal candidate has experience running US-focused digital marketing campaigns, analyzing performance data, and scaling customer acquisition in a fast-paced environment.

Job Description

Key Responsibilities

VendorizeME — Performance Marketing 

• Plan and execute paid social campaigns on Meta (Facebook/Instagram) and TikTok

targeting US event hosts, with initial focus on Houston, TX and subsequent expansion to

Atlanta and New York

• Manage Google Ads campaigns targeting high-intent event-related search queries

(wedding photographer Houston, caterer for birthday party Atlanta, etc.)

• Run A/B tests on ad creative, copy, targeting, and landing page variants; report results

and iterate weekly

• Manage and optimise a monthly paid marketing budget of $6,250–$21,250 depending

on tier approved by leadership

• Track and report weekly on CPL (target: ≤$25), booking conversion rate, and take rate

attribution

SEO & Content

• Build and maintain city-specific event vendor landing pages targeting organic search

traffic (e.g., Houston wedding caterers, Atlanta event photographers)

• Produce blog content, vendor onboarding guides, and event planning resources aligned

with SEO keyword strategy

• Own the email marketing calendar: vendor activation drip sequences, host nurture

campaigns, and post-booking review prompts

Vendor Acquisition & Platform Ads

• Run vendor-side acquisition campaigns to grow the VDM supply base (caterers,

photographers, videographers) in launch cities

• Manage the Platform Ads programme: onboard vendors to sponsored placement slots

($99–$299/month tiers), set up placements, and report performance

• Execute the wedding planner and event blogger partnership programme — target 10

active partners by August 31

RE/TES — B2B Content Support

• Produce the monthly device pricing and availability newsletter for RE/TES wholesale and

corporate clients

• Develop B2B sales collateral: product sheets, SLA summary documents, and corporate

pitch materials for the B2B Sales Executive

• Support LinkedIn outreach content and company page management for TES corporate

prospecting

Analytics & Reporting

• Set up and maintain marketing dashboards tracking all VDM acquisition KPIs (CPL,

conversion rates, GMV attribution, take rate)

• Provide weekly campaign performance reports to the Growth Lead

• Contribute to monthly business reviews with headline marketing metrics and experiment

outcomes

Qualifications & Experience

Required

• 3–5 years in digital or performance marketing — agency or in-house

• Demonstrated experience running US market paid campaigns on Meta Ads Manager

and Google Ads — case studies, portfolios, or reference campaigns will be required at

interview

• Proficiency in: Meta Business Suite, Google Ads, Google Analytics (GA4), and at least

one email marketing platform (Mailchimp, Klaviyo, or equivalent)

• Strong written English at a US-native standard — you will produce ad copy, landing

page content, and reports for a US audience

• Strong analytical ability: comfortable reading campaign data, identifying trends, and

making budget reallocation decisions

• Nigeria-based with reliable high-speed internet and a home or co-working office setup

suitable for video calls

Strongly Preferred

• Experience with a two-sided marketplace, SaaS product, or gig economy platform

• Familiarity with product analytics tools: Amplitude, Mixpanel, or similar

• Experience with SEO tools: SEMrush, Ahrefs, or Google Search Console

• Experience with retargeting and pixel setup (Meta Pixel, Google Tag Manager)

• Understanding of the US event and wedding industry is an advantage but not required

What Makes This Role Distinctive

• You will own the marketing function from Day 1, with significant autonomy and responsibility for campaign strategy and execution.

• Direct access to the Growth Lead and CEO. Your work is visible at the highest level of

the company.

• You are building marketing infrastructure that will scale a marketplace toward a $2M

Series A.

• You will work across two market contexts — US consumer (VDM) and Nigerian B2B

(RE/TES) — a rare combination that builds career versatility.

Compensation & Benefits

Compensation is competitive and commensurate with experience. Specific package details will

be discussed at the offer stage. This is a full-time role with the expectation of full availability

during Nigerian business hours and overlap with US Eastern and Central time for campaign

monitoring.

How to Apply

Submit your CV, a brief cover letter (maximum one page), and at least one campaign case

study or portfolio example demonstrating US market digital marketing performance. Applications

without a portfolio or case study example will not be reviewed.

Shortlisted candidates will complete a brief practical assessment before the first interview.

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