Marketing Manager
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New
Job summary
The Marketing Manager is responsible for developing and executing marketing strategies that promote the organization’s products and services, strengthen brand awareness, and drive business growth. The role involves market research, campaign planning, team coordination, budget management, and performance analysis to achieve corporate objectives.
Min Qualification:
Degree
Experience Level:
Entry level
Experience Length:
1 year
Job descriptions & requirements
Responsibilities:
- Develop and implement comprehensive marketing strategies aligned with company goals.
- Conduct market research to identify customer needs, market trends, and competitor activities.
- Plan, execute, and manage marketing campaigns across digital, print, and traditional channels.
- Oversee brand management, advertising, promotions, and public relations activities.
- Collaborate with sales teams to generate leads and support revenue growth.
- Manage marketing budgets and ensure cost-effective use of resources.
- Analyze marketing performance metrics and prepare regular management reports.
- Manage, train, and supervise marketing staff and external agencies.
- Coordinate product launches, events, and promotional activities.
- Ensure consistency of brand messaging across all platforms.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Professional marketing certifications (e.g., CIM, NIMN, and digital marketing certifications) are an added advantage.
- Experience: Minimum of 1 years of experience in marketing, with at least 2–3 years in a managerial or supervisory role.
- Proven track record of successful marketing campaigns and business growth.
Skills & Competencies:
- Strong strategic thinking and analytical skills.
- Excellent leadership, communication, and interpersonal abilities.
- Proficiency in digital marketing tools, social media platforms, and CRM systems.
- Strong understanding of market research, branding, and consumer behavior.
- Budgeting, planning, and project management skills.
- Creativity with strong problem-solving abilities.
Personal Attributes:
- Results-driven and customer-focused.
- Ability to work under pressure and meet deadlines.
- Strong negotiation and decision-making skills
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