Marketing Officer
Job summary
The Marketing Officer is responsible for planning and executing marketing strategies that promote the company’s products and services, increase brand awareness, and drive customer engagement. The role involves market research, campaign coordination, content development, and performance tracking to support business growth and achieve sales.
Job descriptions & requirements
- Develop and implement marketing plans and campaigns across online and offline channels.
- Conduct market research to identify customer needs, market trends, and competitor activities.
- Create and manage promotional materials, advertisements, and social media content.
- Coordinate with sales teams to align marketing activities with business goals.
- Monitor and report on campaign performance and return on investment (ROI).
- Organize events, product launches, and promotional activities.
- Manage relationships with vendors, media, and advertising agencies.
- Maintain the company’s brand image and ensure consistency in all communications.
- Support customer engagement initiatives and feedback collection.
- Prepare marketing reports and presentations for management.
- Degree
- 2+ years experience
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