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2 weeks ago
Job Summary
- Minimum Qualification : HND
Job Description/Requirements
Our Client; a fin-tech company, is looking to engage the services of an experienced marketing manager within the financial service sector in Abuja.
The Marketing Manager is responsible for developing and implementing marketing strategies for the lender to increase brand awareness and drive loan acquisitions. This includes creating and executing campaigns, managing budgets, and analyzing data to measure the effectiveness of marketing efforts. The Marketing Manager will also work closely with the sales team to ensure that marketing efforts are aligned with business goals.
Key Responsibilities:
Develop and implement marketing strategies to increase brand awareness and drive loan acquisitions
Create and execute marketing campaigns, including email, social media, and events
Manage marketing budget and allocate resources effectively
Analyze data to measure the effectiveness of marketing efforts and make adjustments as needed
Work closely with the sales team to ensure alignment of marketing efforts with business goals
Stay up to date on industry trends and competitor activities
Qualifications:
Bachelor's degree in Marketing or a related field
5+ years of experience in marketing, preferably in the financial industry
Strong understanding of marketing principles and techniques
Proven ability to create and execute successful marketing campaigns
Strong analytical and data-driven decision-making skills
Excellent communication and interpersonal skills
Experience working in Nigeria is preferred
The Marketing Manager is responsible for developing and implementing marketing strategies for the lender to increase brand awareness and drive loan acquisitions. This includes creating and executing campaigns, managing budgets, and analyzing data to measure the effectiveness of marketing efforts. The Marketing Manager will also work closely with the sales team to ensure that marketing efforts are aligned with business goals.
Key Responsibilities:
Develop and implement marketing strategies to increase brand awareness and drive loan acquisitions
Create and execute marketing campaigns, including email, social media, and events
Manage marketing budget and allocate resources effectively
Analyze data to measure the effectiveness of marketing efforts and make adjustments as needed
Work closely with the sales team to ensure alignment of marketing efforts with business goals
Stay up to date on industry trends and competitor activities
Qualifications:
Bachelor's degree in Marketing or a related field
5+ years of experience in marketing, preferably in the financial industry
Strong understanding of marketing principles and techniques
Proven ability to create and execute successful marketing campaigns
Strong analytical and data-driven decision-making skills
Excellent communication and interpersonal skills
Experience working in Nigeria is preferred
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