Marketing and Business Development Lead

Responsibilities:

Lead Generation & Business Development:

• Identify and approach potential SME clients, agencies, and consultants.
• Build outbound outreach campaigns via LinkedIn, email, and other channels.
• Generate qualified leads for product demos and trials.

Sales Conversion:

• Conduct product demonstrations.
• Convert trials into paying customers.
• Build and manage a structured sales pipeline.

Marketing Execution:

• Manage content distribution across LinkedIn, X, Instagram, and Facebook.
• Support SEO and content marketing initiatives.
• Promote webinars, product demos, and marketing campaigns.

Partnership Development:

• Identify and onboard marketing agencies and affiliates.
• Develop referral and partnership channels.

Requirements:

• Has strong experience in digital marketing or SaaS sales
• Is comfortable with outbound prospecting and lead generation
• Understands SEO, digital marketing, or marketing analytics tools
• Is disciplined and self-managed in a remote environment
• Can communicate clearly and confidently with business owners
• A startup mindset is essential.

Performance Targets (Strict but Achievable):

This role is performance-driven.

Expected monthly targets include:

• 200 qualified outreach contacts
• 40 product demos booked
• 25 free trials started
• 8–12 new paying customers
• Performance will be reviewed regularly during the probationary period.

Work Structure:

• Fully remote position
• 40 hours per week
• Work may require flexibility, including evenings or weekends when necessary to support business growth, consistent with startup environments.
• Workload will be organized weekly based on company priorities.

Probation Period:

• This position includes a 3-month probationary period during which performance, work ethic, and results will be reviewed regularly.
• The company reserves the right to terminate employment during this period if performance expectations are not met.

What Success Looks Like in This Role:

Within the first 90 days, the successful candidate will:

• Build an active sales pipeline
• Generate consistent product demos
• Close the first wave of paying customers
• Contribute to the growth of Fuziondot’s user base

Confidentiality:

• Employees will have access to sensitive business and product information and must maintain strict confidentiality regarding company operations, data, and strategies.

Why Join Us?

• Work directly with the founder
• Be part of a growing SaaS platform
• Have a direct impact on company growth
• Opportunity to shape the sales engine of the company