Marketing Executive

Responsibilities:

Marketing Strategy Development:

• Develop comprehensive marketing strategies aligned with our company's objectives and target market.

• Conduct market research to identify emerging trends, customer needs, and competitive landscape in the courier industry.

• Collaborate with the management team to define marketing goals, budget allocation, and performance metrics.

Brand Management:

• Develop and maintain a strong brand identity for our company.

• Ensure brand consistency across all marketing channels and communication materials.

• Develop brand guidelines and guide internal teams and external partners.

Digital Marketing:

• Oversee digital marketing activities, including website management, SEO, SEM, email marketing, and social media marketing.

• Create engaging content for digital platforms to attract and retain customers.

• Analyze digital marketing metrics and optimize campaigns for maximum performance.

Advertising and Promotion:

• Plan and execute advertising campaigns across various media channels, such as print, radio, TV, and online platforms.

• Manage relationships with advertising agencies and vendors to ensure effective campaign execution.

• Monitor campaign results, analyze data, and make data-driven decisions to improve advertising effectiveness.

Customer Acquisition and Retention:

• Develop and implement customer acquisition strategies to expand the company's customer base.

• Create customer retention programs to enhance loyalty and increase repeat business.

• Conduct customer segmentation analysis to identify target audiences and tailor marketing messages accordingly.

Market Research and Analysis:

• Conduct market research to identify customer needs, market trends, and competitor activities.

• Analyze marketing data and metrics to evaluate campaign effectiveness and identify areas for improvement.

• Stay updated with industry trends and emerging marketing technologies and techniques.

Team Management and Collaboration:

• Lead a marketing team and provide guidance, support, and mentorship to team members.

• Collaborate with cross-functional teams, such as sales, operations, and customer service, to align marketing efforts with overall business objectives.

• Manage relationships with external agencies, freelancers, and marketing partners.

Responsibilities:

• Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is a plus.

• Proven experience as a Marketing Manager or a similar role in the courier, logistics, or related industry.

• Strong knowledge of marketing principles, strategies, and techniques.

• Experience in developing and executing successful marketing campaigns.

• Data-driven mindset with the ability to analyze marketing metrics and make data-backed decisions.

• Excellent communication and interpersonal skills.

• Strong leadership and team management abilities.

• Creative thinking and problem-solving skills.

Salary: NGN75,000