Lead, Modern Trade Sales Development

Responsibilities:

Strategic Planning:

• Develop and implement comprehensive sales strategies to drive growth and maximize sales opportunities within the modern trade channel.
• Identify key accounts and target market segments for expansion, taking into account market trends, competitor analysis, and customer insights.
• Collaborate with cross-functional teams to align sales strategies with overall business objectives and product development initiatives.

Sales Development:

• Lead the acquisition of new accounts and the development of existing accounts within the modern trade channel.
• Build strong relationships with key decision-makers, buyers, and stakeholders to understand their needs and position our products effectively.
• Negotiate pricing, terms, and promotional agreements to drive sales volume and profitability.

Team Leadership:

• Provide leadership and guidance to the modern trade sales team, setting clear objectives, targets, and KPIs.
• Motivate and coach team members to achieve individual and collective sales goals, providing support and resources as needed.
• Conduct regular performance reviews, identify training needs, and implement development plans to enhance team capabilities.

Market Analysis and Insights:

• Stay abreast of market trends, consumer preferences, and competitor activities within the modern trade channel.
• Analyze sales data and performance metrics to identify opportunities for growth, optimization, and process improvement.
• Utilize market insights to develop targeted sales strategies, promotional campaigns, and product innovations.

Collaboration and Communication:

• Foster strong relationships and effective communication channels with internal stakeholders, including marketing, finance, supply chain, and product development teams.
• Coordinate with trade marketing teams to develop promotional materials, merchandising strategies, and trade promotions to drive sales.

Requirements:

• Minimum academic qualification of diploma in any discipline
• 2 years of working experience