New
2 weeks ago
Job Summary
The Lead Creative Strategist, ensures that the content created for verticals under Pulse Picks really hits home with customers. Candidate should be able to lead the way in making sure our branding and content grabs attention and also leads to sales in our main markets.
- Minimum Qualification: Degree
- Experience Level: Senior level
- Experience Length: 6 years
Job Description/Requirements
Responsibilities.
- In Close collaboration with the VP of D2C & project lead, craft a compelling vision and strategy for the content and branding of Pulse Picks, in alignment with Pulse's long-term objectives.
- Core understanding of social media marketing.
- Assume full ownership of the creative direction for Pulse Picks and Pulse Club, ensuring both verticals resonate with our audience and adhere to the overarching mission.
- Spearhead the launch and evolution of new content verticals, including developing a go-to-market strategy that leverages in-house marketing and creative talent.
- Coordinate across teams to ensure every content initiative is potent, well-executed, and on-brand.
- Serve as the main point of creative contact for our partners, crafting narratives that meet their needs and elevate our brand.
- Partner with engineering, sales, marketing, and regional leaders to drive content initiatives that are technically feasible, financially viable, and highly desirable to our customers.
- Ensure that customer and market feedback is woven into all creative processes, maintaining a user-centric approach to content strategy.
- Act as a liaison for the most significant client relationships, focusing on strategic content partnerships and collaborations.
- Where necessary, be involved in team expansion, attracting top creative talent to support our strategic goals.
Skills and qualifications.
- A proven track record in creative strategy or similar roles within culturally rich markets, particularly within Africa.
- Bachelor's degree in a relevant field such as marketing, communication, or design.
- A robust background in managing creative projects, bonus points for expertise in content-driven e-commerce environments.
- Exceptional communication skills, capable of inspiring teams and partners with persuasive narratives and presentations.
- Capable of making decisions that guide creative teams and impact the business's direction.
- A strategic and analytical thinker, adept at turning insights into action and content into commercial success
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