Landing Page Designer

Responsibilities:

Design Landing Pages in Figma (80% of role)

• Create custom landing page designs for wellness/supplement brands based on our strategic briefs
• Work from detailed briefs that specify target customer psychology, messaging hierarchy, and conversion structure
• Create responsive designs optimized for mobile and desktop (mobile-first approach)
• Prepare design files ready for developer handoff or direct implementation
• Average output: 2-3 landing page designs per week

Template & Component Libraries (15% of role)

• Build and maintain design systems in Figma for faster iteration.
• Create reusable components for common conversion elements (testimonials, CTAs, trust badges, etc.)
•  Design A/B test variations based on strategic recommendations

Collaboration with Strategy Team (5% of role)

• Work directly from diagnostic reports that identify customer psychology, messaging, and page structure
• Provide feedback on what design patterns work best for different customer segments

Requirements:

• Figma expertise: 2+ years designing landing pages and conversion-focused layouts in Figma
• Portfolio showing high-converting landing pages (especially for health/wellness/supplements)
• Strong understanding of design systems, reusable components, and scalable design patterns.
• Exceptional mobile design skills with responsive thinking
• Clean, organized Figma files with proper naming, auto-layout, and components ready for development
• Ability to create a complete landing page design from brief to final mockup in 6-8 hours
• Knowledge of Replo or the ability to design specifically for Replo implementation
• Experience with Unbounce, Instapage, Webflow, or similar tools
• Understanding of the Shopify ecosystem and e-commerce constraints
• Previous work in health, wellness, or supplement brands
• Knowledge of scarcity, social proof, and urgency in design
• Experience with A/B testing platforms and data-informed design
• Illustration or custom iconography skills