Head of commercial

Job Summary

Oversees development of local policies, procedures, and strategic objectives for marketing and selling the organization's services. Oversees service development, pricing, marketing budgets, and sales objectives. Directs business development, sales, and marketing staff. Provides marketing expertise to the executive management team. Fully responsible for sales & marketing strategy implementation, budgets, and non-financial targets having the key responsibility for attracting customers and ensuring a highly professional relationship to the various decision-makers within the customer’s organization. The position will also have a close albeit indirect reporting line to the COO in order to leverage business opportunities from a regional/international perspective.

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 10 years

Job Description/Requirements

The scope of this position is primarily domestic, based out of Terminal Location.

Location: Takoradi, Ghana.  


Essential Duties and Responsibilities:

  • Lead the translation of the Sales & Marketing strategy into business targets, budgets, and tangible plans.
  • Responsible for budget preparations and monitoring and in establishing strategic marketing plans to achieve corporate objectives in developing the Terminal. 
  • Responsible for attracting and retaining customers and ensure the development of a highly professional relationship with the various decision-makers makers within the customer’s organization.
  • Analysis’s marketing programs and adjust strategy and tactics to increase effectiveness.
  • Review’s analysis of marketing surveys on current and new product/service concepts in order to recommend future development. 
  • Oversee the preparation of tariff and cost analyses and comparative studies/reports.
  • Manage the development of overall standards and guidelines for Sales & Marketing, including pricing, service,  promotion, advertising, and PR and media. 
  • Drive and manage the customer value proposition to secure growth and profitable sales development.
  • Drive, develop, and deploy best practices within Sales & Marketing. 
  • Identify, Develops, and Overseas Business opportunities locally and in the near region.
  • Co-ordinate’s customer issues with relevant departments & maintains a one-point customer contact.
  • Managing and maintaining relationships with key accounts, local as well as international port users.
  • Assist when necessary, in establishing or reviewing customs and other external procedures affecting port users. Resolves all commercial issues as they arise. 
  • Measure & Display & Circulate commercial results, including forecast periodically (monthly)
  • The position would normally be responsible for setting & delivering objectives that are within the organizational strategy & business plans & will steer subordinated positions towards the achievement of these objectives. 
  • The incumbent will be expected to be creative in making improvements to existing systems, practices &  approaches & will have a hand in influencing productivity issues & working methods to meet customer needs 

Essential Knowledge, Skills, and Abilities:

  • Education: Requires a college/master’s degree in Commercial/Marketing, MBA, possibly Operations and logistics management, or related discipline. 
  • Experience: Requires at least 10 to 15 years of Commercial Sales experience within the Container and  Multipurpose ports along with the logistics/transportation industry. Must have approximately 5 years of direct supervisory and managerial experience.
  • Require experience in Container, General Cargo (Dry Bulk & Non-Dry Bulk), Car Carrier, Vessel  Chartering and other Agri/Non-Agri Business bulk/non-bulk transportations.
  • Manage to Identify Product, supply line & assist in developing same.
  • Requires direct marketing/sales experience in transportation. Logistics, Port, or related industry.
  • Requires management experience from preferably the terminal or shipping industry or alternatively related industry within transport or supply chain management. 
  • Detailed understanding of the various links between other functional areas.
  • A broad and international experience and a proven track record within B2B Sales & Marketing. 
  • Ability to work with confidence both locally and globally. 

Specialized Knowledge: 

  • Must have extensive knowledge of terminal operations practices and principles. 
  • Must have a working knowledge of managerial and leadership principles, with the ability to influence other management team members and lead a department of technically proficient individuals.
  • Must have familiarity with all aspects of the systems support for the terminal, including software applications, equipment, and workflow. 
  • Must have extensive knowledge of safety, health, and environmental issues as they affect the workplace, including local regulations, national requirements, and governmental agency requirements. Must be familiar with maritime codes.
  • Must have a working knowledge of labor law, company policies and procedures, and general work rules and standard operating procedures for the terminal. 
  • Must have a working knowledge of budget preparation and financial applications. This includes an understanding of basic accounting, statistics, problem-solving, goal setting, and business applications.


  • Ability to negotiate and build relationships on all levels. 
  • Targeted, energetic, and able to motivate other people.
  • Good communication skills with the ability to communicate across the organization.
  • Trustworthy, ambitious, and able to work highly independently and in teams. 
  • Must have demonstrated negotiation skills.
  • Must be able to exercise sound business judgment in order to set direction and establish priorities.
  • Requires excellent managerial skills, including planning, organizing, and directing work.
  • Requires good verbal and written communications skills in English, in addition to effective interpersonal skills. 
  • Requires excellent analytical skills, including the ability to extract and analyze data.
  • Requires exceptional time management, due to a fast-moving, demanding work environment.
  • Must be able to make effective presentations. 
  • Must be able to exercise discretion and good judgment, with an ability to understand the effect of decisions overall in the company.
  • Must be able to handle company information with confidentiality and discretion. 

Equipment and Applications: 

  • Must be able to use a desktop and laptop computer with ease. 
  • Must be able to use presentation materials effectively. 

Work Environment and Physical Demands:

  • Office environment. 
  • Required to observe all safety and health requirements for the office environment.
  • Must have a professional appearance, consistent with local customs. 


This position description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the incumbent. Incumbents may be asked to perform other duties as required.

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