Head of Marketing
Job summary
The head of marketing at Witstart is responsible for developing and executing marketing strategies that strengthen brand visibility, generate qualified leads, and support revenue growth.
Job descriptions & requirements
Responsibilities:
- Develop and implement comprehensive marketing strategies aligned with Witstart’s business and growth objectives.
- Lead and manage the marketing team to deliver effective campaigns across digital and offline channels.
- Oversee brand positioning, messaging, and consistency across all marketing and communication materials.
- Plan and execute lead generation and demand creation campaigns in collaboration with the sales team.
- Analyse marketing performance, track key metrics, and optimise campaigns for improved results.
- Collaborate with internal teams and external partners to expand market reach and strengthen brand presence.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 3 years of marketing experience, with at least 2 years in a leadership or managerial role.
- Proven ability to develop and execute successful marketing strategies and campaigns.
- Strong analytical, communication, and leadership skills with a creative and strategic mindset.
- Experience in media, marketing, or service-based organisations and the ability to work effectively in a remote environment.
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