Growth Marketing Manager
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Job summary
Collectiva is looking for a Growth Marketing Manager to lead our growth efforts. You'll own our marketing strategy across brand, content, customer acquisition, partnerships, and product marketing. Working directly with the CEO, you'll build our marketing function from the ground up, helping us grow the number of cooperatives using Collectiva while
Min Qualification:
Degree
Experience Level:
Mid level
Experience Length:
3 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Nigeria
Job descriptions & requirements
Responsibilities:
Brand & Product Marketing:
- Own Collectiva's brand and positioning.
- Develop messaging that clearly communicates our value to cooperatives.
- Create compelling product launch campaigns.
- Build educational content around cooperative management and financial best practices.
- Turn customer success stories into marketing assets.
Content & Community:
- Develop and manage a content calendar.
- Create content for LinkedIn, Facebook, Instagram, X, TikTok, YouTube, Email, and WhatsApp.
- Produce content that educates cooperative executives and members.
- Grow Collectiva's online community.
- Build trust through valuable educational content rather than promotional content alone.
Growth & Customer Acquisition:
- Develop strategies that consistently generate qualified cooperative leads.
- Increase product demo bookings. <> Improve website conversion rates.
- Run paid advertising campaigns across Meta and Google.
- Improve SEO and organic traffic.
- Build email and WhatsApp marketing campaigns.
- Continuously optimize customer acquisition cost (CAC).
Product Ownership:
- Understand every feature of the product.
- Know how cooperatives operate.
- Gather customer feedback.
- Work closely with Product and Engineering to improve user experience.
- Help shape product messaging and future features based on customer needs.
Partnerships & Ecosystem Growth:
- Build relationships with cooperative unions and associations.
- Develop partnerships with microfinance banks, fintechs, regulators, and ecosystem partners.
- Organize webinars, workshops, and cooperative events.
- Represent Collectiva at conferences and industry events.
Requirements:
- 3–5 years of experience in growth marketing, product marketing, or B2B marketing.
- Experience working in SaaS, fintech, banking, or technology.
- Strong copywriting and storytelling skills.
- Experience running digital marketing campaigns.
- Experience building online communities.
- Strong analytical and problem-solving skills.
- Ability to work independently.
- Excellent communication and presentation skills.
Benefits:
- Competitive salary.
- Performance bonuses tied to growth targets.
- Equity participation.
- Significant ownership and autonomy.
- Paid time off (PTO).
- The opportunity to build and lead the growth team as Collectiva scales.
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