Growth Marketing Lead

Responsibilities:

Growth Strategy & Planning:

• Develop and execute the overall growth strategy for iPayBTC.
• Identify and prioritise high-impact growth opportunities.
• Define target user segments and growth channels.
• Improve the marketing foundation of iPayBTC
• Build a structured growth experimentation framework.

User Acquisition:

• Design and implement strategies to acquire new users.
• Identify and scale high-performing acquisition channels.
• Track acquisition costs and optimise performance.

User Activation:

• Improve onboarding experience to ensure users complete their first transaction quickly.
• Identify friction points in the signup-to-first-transaction funnel.
• Design campaigns and onboarding flows that increase activation rates.

Retention & Engagement:

• Build systems that encourage repeat usage and long-term engagement.
• Develop initiatives that keep users active on the platform.
• Monitor behavioural metrics such as transaction frequency and user engagement.

Growth Analytics & Performance Tracking:

• Track and analyse key growth metrics, including: user acquisition, activation rates, retention and campaign performance
• Provide regular growth performance reports and insights.
• Use data to guide decision-making and strategy adjustments.

Requirements:

• 3–5 years of experience in growth marketing, digital marketing, or product marketing
• Proven ability to drive user growth for digital products
• Strong understanding of growth funnels and conversion optimisation
• Experience running growth experiments and marketing campaigns
• Analytical mindset with ability to interpret data and metrics
• Strong communication and collaboration skills

Remuneration: NGN 250,000 - 300,000