Responsibilities:

Develop and execute end-to-end GTM strategies for Bucapay’s products (exchange, earn, loans, escrow marketplace, etc.)
Identify target customer segments and define positioning, messaging, and value propositions
Plan and oversee product launches, campaigns, and growth initiatives
Work closely with product, design, and engineering teams to align GTM strategies
Analyze market trends, competitors, and user behavior to refine strategies
Design and execute growth experiments across channels (social, partnerships, community, paid ads)
Track KPIs such as CAC, conversion rates, retention, and revenue
Build partnerships with influencers, communities, and strategic partners

Requirements:

Minimum 2 years of experience in growth, marketing, or GTM roles (preferably in fintech or crypto)
Strong understanding of digital marketing, user acquisition, and growth strategies
Experience launching products or features from zero to traction
An analytical mindset with the ability to interpret data and make decisions
Familiarity with the crypto/Web3 space is a strong advantage
Excellent communication and storytelling skills

Nice to Have: