Field Sales Representative
Job summary
We are looking for someone with practical knowledge of Nigeria’s footwear and apparel wholesale markets and distribution networks. You will develop customer relationships, identify market opportunities and work with our China team to turn customer needs into tailored trial orders and long-term business.
Job descriptions & requirements
Responsibilities:
- Identify and visit wholesalers, distributors, and other customers with bulk purchasing needs, following the company’s market development priorities.
- Understand each customer’s business, purchasing requirements, preferred products, styles, sizes, quantities, budget and difficulties with their current supply.
- Collect information on bestselling products and approximate wholesale prices, and report these findings to our China sales team.
- Arrange appointments and visit customers to facilitate live video meetings with our China team, including product presentations from our showrooms and warehouses to establish initial trust
- After each customer video meeting, work with our China sales team to analyse the customer’s needs, purchasing potential and pain points.
- Jointly develop a tailored trial order proposal covering suitable products, styles, sizes, quantities and budget.
- Discuss the proposal with the customer and follow up to move the trial order forward.
- Collect customer feedback after trial orders and work with the China team to develop repeat and larger-volume orders.
- Maintain accurate customer records and submit visit reports, market updates, and agreed next steps.
Requirements:
- Practical experience in footwear, clothing, bags, wholesale sales or distribution.
- Candidates with established contacts among wholesalers or distributors in these sectors will be given preference
- A clear understanding of how local wholesalers, distributors and retailers source and sell products.
- Strong knowledge of the relevant markets in your base city, together with an understanding of the footwear and apparel markets in Lagos, Onitsha, Kano or Aba.
- Candidates with relevant experience across several of these cities will be given preference.
- Knowledge of bestselling product categories, styles, and approximate wholesale and retail prices, with the ability to explain price differences based on product quality, packaging, and purchase quantity.
- Ability to find customers independently, conduct face-to-face visits, identify customer needs and follow up consistently.
- Ability to propose a practical customer development plan based on local market conditions.
- Ability to use WhatsApp, video calls, and basic spreadsheets
- Honesty, reliability, and the ability to provide clear, factual reports.
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