Expert Copywriter – DTC Marketing

Responsibilities:

• Craft persuasive, high-converting copy across all platforms (paid ads, vsl, landing pages, email, social media, product descriptions) that resonates with target audiences and drives measurable business results.
• Develop original campaign concepts that align with brand strategy and creative direction, translating briefs into compelling narrative
• Research and synthesize insights quickly—mastering products, industries, and audience psychology to identify the strongest messaging angles
• Maintain brand voice consistency across campaigns while adapting tone and style for different audiences, platforms, and buyer journey stages
• Optimize for performance by understanding platform dynamics, SEO principles, and conversion psychology; interpret data to refine messaging and improve ROI
• Collaborate effectively with designers, strategists, and marketing teams; remain open to feedback and iterate efficiently
• Manage multiple projects in a fast-paced environment, meeting tight deadlines without compromising quality or creativity

Requirements:

• Exceptional writing and editing skills with a command of grammar, tone, sentence flow, and clarity
• Proven ability to write across multiple formats and platforms, understanding the unique nuances of each (brevity for social, storytelling for long-form, urgency for ads, etc.)
• Deep understanding of marketing psychology—emotional triggers, storytelling, buyer intent, and persuasion principles
• Strong research ability and curiosity; can quickly become a product expert and translate insights into positioning
• Familiarity with SEO principles; able to integrate keywords naturally while maintaining voice and readability
• Analytical mindset—comfortable with performance metrics (CTR, engagement, conversion rates) and using data to inform creative decisions
• Thrives in collaborative, fast-paced creative environments with a growth-oriented mindset
• Proven experience with industry-standard tools: Atria, Foreplay, and AdSpy
• Hands-on experience analyzing competitor ads and market trends 
• Experience with A/B testing and optimization workflows
• Familiarity with analytics platforms (Google Analytics, Facebook Ad Manager, UTM tracking)
• Portfolio of high-performing ad copy or DTC campaigns