Experienced Solar Marketer

Company Description ZETATECH ENERGY, part of Zetatech Hong Kong Investment Co., Ltd., is a subsidiary of Sinotech Co., Ltd. (SSE STAR: 688737), a publicly listed innovator in new energy technologies. The company delivers comprehensive energy storage solutions for residential, commercial, industrial, and utility-scale applications. ZETATECH ENERGY also provides end-to-end EPC services and investment solutions for integrated photovoltaic and storage power stations. By combining advanced technology with professional project execution, the company focuses on optimizing energy efficiency, reducing operating costs, and maximizing project value for clients. For more information or inquiries, interested applicants can reach the team at info@zetatech-energy.com.

Role Description The Experienced Solar Marketer role at ZETATECH ENERGY is a full-time, on-site position based in Owerri. The person in this role will design and execute marketing campaigns for solar and energy storage solutions, including digital, print, and field marketing initiatives tailored to local and regional markets. Daily responsibilities include market research, lead generation, content development for sales and promotional materials, coordination with sales and technical teams, and analysis of campaign performance. The role also involves building relationships with partners and customers, organizing product presentations and events, and supporting brand positioning in the renewable energy sector. The Experienced Solar Marketer will be expected to maintain a strong understanding of solar and storage technologies, competitive offerings, and regulatory trends to inform marketing strategy.

Qualifications

• Candidates should possess strong solar and renewable energy marketing skills, including experience promoting photovoltaic and energy storage solutions, and understanding of EPC and integrated project offerings.
• Candidates should possess skills in market research and analysis, including customer segmentation, competitor research, and interpretation of data to guide marketing decisions.
• Candidates should possess skills in campaign planning and execution, such as developing marketing plans, managing budgets, and tracking performance metrics across channels.
• Candidates should possess communication and content development skills, including writing clear marketing copy, preparing presentations, and creating materials for both technical and non-technical audiences.
• Candidates should possess digital and offline marketing skills, including social media management, basic digital advertising, event marketing, and field activation strategies.
• Relevant skills and qualifications that would be beneficial include prior experience in solar or broader renewable energy markets, familiarity with Nigerian energy regulations, strong stakeholder management abilities, and proficiency with common CRM and marketing tools.
• A bachelor’s degree in Marketing, Business, Communications, Engineering, or a related field is preferred, along with demonstrated ability to work on-site in Owerri, collaborate with cross-functional teams, and meet targets in a fast-paced environment.

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