Marketing and Sales Manager
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Job summary
The Marketing and Sales Manager is a strategic and dynamic leader responsible for driving business growth, increasing brand visibility, and maximizing revenue. This role bridges the gap between marketing initiatives and sales performance overseeing end-to-end customer acquisition strategies, lead generation campaigns, and sales execution.
Min Qualification:
Degree
Experience Level:
Mid level
Experience Length:
4 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Nigeria
Job descriptions & requirements
Responsibilities:
- Consistently meet and exceed assigned monthly, quarterly, and annual sales and revenue targets.
- Recruit, onboard, and train high-performing marketers and sales representatives, fostering a continuous learning culture.
- Develop and execute integrated marketing and sales strategies aligned with overall business objectives.
- Oversee multi-channel campaigns (digital, social, email, events) to generate high-quality leads and optimize the sales funnel.
- Mentor team members, conduct regular performance reviews, and implement sales/marketing enablement programs to maximize output.
- Analyze market trends, competitor activity, and customer insights to refine brand positioning and pricing strategies.
- Allocate and manage marketing and sales budgets, ensuring a strong ROI on all initiatives.
- Leverage CRM tools (e.g., Salesforce, HubSpot) to track team performance, forecast sales, and report monthly target progress to executive leadership.
Requirements:
- A minimum of 4 years of experience
- A minimum of a degree in a related field
- Proficiency with CRM software
- Analytics tools
- Social media management and email platforms.
- Excellent negotiation
- Public speaking
- Coaching
- Analytical problem-solving abilities.
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