Ecommerce Business Manager

Responsibilities:

E-commerce Strategy & Management:

• Develop and implement the e-commerce business strategy to drive growth and profitability.
• Manage day-to-day operations of the e-commerce business, ensuring a seamless user experience, from browsing to checkout.
• Optimize the product assortment and pricing strategies to ensure competitiveness in the digital market.
• Identify opportunities for growth through new e-commerce channels and strategic partnerships.

Sales and Revenue Growth:

• Set and achieve monthly, quarterly, and annual sales and revenue targets for the e-commerce platform.
• Analyze sales performance and customer trends to inform decision-making and improve sales performance.
• Oversee promotional strategies and marketing campaigns, ensuring they align with business goals and boost conversions.

Customer Experience & User Interface (UI):

• Improve the customer journey by enhancing the user interface, site speed, and functionality of the e-commerce platform.
• Ensure an excellent customer experience by working with customer support, logistics, and IT teams to resolve issues and streamline processes.
• Optimize site merchandising and navigation to increase average order value (AOV) and conversion rates.

Digital Marketing and SEO:

• Collaborate with the digital marketing team to execute campaigns (e.g., email, social media, search engine marketing, and paid advertising) that drive traffic and sales.
• Work with the SEO team to ensure the e-commerce platform is optimized for search engines and performs well in organic search rankings.
• Manage paid advertising budgets and analyze ROI to maximize the effectiveness of campaigns.

Inventory and Supply Chain Management:

• Coordinate with supply chain and warehouse teams to ensure adequate stock levels for online products.
• Monitor product inventory and forecast demand to ensure timely fulfillment and prevent stockouts.
• Work closely with logistics and fulfillment teams to ensure on-time delivery and reduce shipping costs.

Analytics and Reporting:

• Track, report, and analyze e-commerce performance metrics (e.g., traffic, conversion rates, cart abandonment, AOV).
• Use data-driven insights to optimize sales strategies, site performance, and customer engagement.
• Prepare regular reports on e-commerce performance for senior management and recommend actionable improvements.

Technology & Platform Management:

• Work with IT teams and external vendors to maintain the e-commerce platform, ensuring system stability and uptime.
• Oversee the integration of third-party tools, plugins, and APIs (e.g., payment gateways, CRM, ERP).
• Stay up-to-date with emerging e-commerce technologies and trends to drive innovation and competitiveness.

Requirements:

• Bachelor’s degree in Business, Marketing, E-commerce, or a related field. A master’s degree is a plus.
• years of experience in managing e-commerce operations or a similar role.
• Strong understanding of e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and digital marketing tools.
• Proven experience driving online sales and growth through various e-commerce strategies.
• Familiarity with web analytics tools (e.g., Google Analytics) and proficiency in reporting and data analysis.
• Experience with SEO, SEM, and managing online advertising campaigns (Google Ads, Facebook Ads, etc.).
• Knowledge of supply chain, logistics, and inventory management related to e-commerce.