Digital Marketing/Content Manager

Job Description: Digital Marketing / Content Manager

Company: Pathfinder Consulting

Location: Remote

About Us:

At Pathfinder Consulting, we leverage digital technology to deliver unparalleled experiences for our audience. We're seeking a Digital Marketing / Content Manager with deep expertise in video editing, YouTube management, graphic design, motion graphics, advertising campaigns, and brand management to elevate our online presence.

Role Overview:

The Digital Marketing / Content Manager will shape our digital voice, curate engaging content, enhance brand visibility, and foster audience engagement. This role blends creative artistry, technical skills, strategic thinking, and brand management expertise.

Key Responsibilities:

Content Creation: Produce, edit, and optimize infographics and video content, including motion graphics, for our website, YouTube channel, and other digital platforms.

Digital Strategy & Brand Management: Develop and implement a comprehensive digital marketing and brand strategy, ensuring brand cohesiveness across all touchpoints.

YouTube Management: Manage the company's YouTube channel, optimizing content for search, engagement, and monetization.

Graphic & Motion Graphics Design: Create compelling visuals and motion graphics that resonate with our brand's essence and marketing initiatives.

Ad Campaign Management: Develop and optimize ad campaigns that align with our brand voice and goals.

SEO & SEM: Enhance online visibility through effective search engine optimization and marketing strategies.

Analytics & Reporting: Analyze and report on content and brand performance, utilizing insights to refine and adapt strategies.

Collaboration: Collaborate with sales, product, and development teams to synchronize marketing content and brand initiatives with business objectives.

Trend Analysis: Stay updated with the latest trends in digital marketing, motion graphics, brand management, and content creation.

Required Skills and Qualifications:

Video & Motion Graphics Editing: Proficiency in tools like Adobe Premiere Pro, After Effects, and Final Cut Pro.

YouTube Expertise: Comprehensive understanding of YouTube algorithms, SEO, and monetization mechanisms.

Graphic Design & Motion Graphics: Expertise in tools like Adobe Illustrator, Photoshop, and Canva, along with motion graphics software.

Brand Management: Demonstrated experience in maintaining and evolving brand guidelines and messaging across channels.

Digital Marketing Acumen: Familiarity with digital ad platforms such as Google Ads and Facebook Ads Manager.

Data Analysis: Proficiency with analytics tools like Google Analytics and YouTube Analytics.

Communication Skills: Exceptional ability to convey ideas seamlessly through both visual and written means.

Education: Bachelor's degree in Marketing, Graphic Design, Digital Media, or a related field.

Experience: A minimum of 3 years in digital marketing, content creation, graphic and motion graphics design, and brand management. A portfolio of previous work is essential.

To apply, forward your CV, portfolio (highlighting video, graphic, and motion graphics projects), and a cover letter detailing your brand management experience and passion to hr@dtechcentrix.com. We appreciate all applications, but only shortlisted candidates will be contacted.

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