Digital Marketing Specialist

Company Description

We're committed to empowering Africans and individuals in the diaspora through innovative financial solutions. Our seamless physical and virtual card offerings and digital accounts are transforming global payments. By focusing on accessibility and ease of use, we aim to drive financial inclusion and create lasting change within underserved communities. Our solutions are designed to inspire economic empowerment and foster financial growth for everyone we serve.

Role Description

This is a full-time, on-site role for a Digital Marketing Specialist based in Ibadan. The Digital Marketing Specialist will oversee digital strategies, manage online marketing campaigns, and develop content for social media platforms. The role also involves analyzing web analytics, optimizing campaign performance, and implementing innovative strategies for brand growth. Collaboration with other teams and maintaining effective communication will be essential for success in this role.

Qualifications

• Proficiency in Social Media Marketing and managing online brand presence
• Experience in Digital Marketing and Online Marketing campaigns
• Strong skills in Web Analytics to track and optimize digital performance
• Excellent Communication skills for cross-team collaboration and marketing content creation
• Analytical thinking with the ability to interpret data and make data-driven decisions
• Familiarity with digital marketing tools and platforms
• Knowledge of current digital marketing trends and best practices
• A Bachelor’s degree in Marketing, Communications, or a related field is preferred

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