Digital Marketing Specialist

Job Description:

We are seeking a highly skilled and well-rounded Digital Marketing Specialist to join our growing team. This position is ideal for a dynamic professional with a strong blend of creativity, analytical thinking, and technical expertise across multiple areas of digital marketing. The ideal candidate will manage integrated campaigns, design impactful digital content, optimize online visibility, and drive meaningful engagement through data-driven strategies.

The Digital Marketing Specialist plays a critical role in enhancing brand presence, improving audience engagement, and supporting client business growth through tailored marketing solutions. This role.is a multi-skilled professional capable of driving strategic campaigns, managing brand storytelling, optimizing visibility, and delivering measurable growth across digital channels. This role blends creativity, analytics, and technical execution—offering high-value impact for both clients and employers.

Key Responsibilities:

Digital Strategy & Campaign Management

• Develop and implement comprehensive digital marketing strategies that align with business and client objectives.
• Plan and execute multi-channel marketing campaigns across social media, email, search engines, and digital advertising.
• Establish KPIs and use analytics to measure and optimize campaign performance.
• Collaborate with cross-functional teams (design, development, and sales) to ensure consistency in messaging and brand identity.
• Manage and allocate digital marketing budgets efficiently to maximize ROI.

Social Media & Content Creation

• Oversee and grow social media presence across major platforms (Facebook, Instagram, LinkedIn, X, TikTok, YouTube).
• Develop engaging content—including graphics, videos, blogs, and interactive posts—aligned with brand voice and campaign goals.
• Use scheduling and analytics tools to track performance and audience engagement.
• Coordinate community management and audience interaction to build brand loyalty and visibility.

Email Marketing & Automation

• Create and manage email marketing campaigns that drive engagement, retention, and conversion.
• Implement segmentation, personalization, and automation workflows (welcome sequences, nurture flows, drip campaigns).
• Conduct A/B testing for subject lines, design, and calls-to-action to improve key metrics (open rate, CTR, conversion).
• Ensure compliance with GDPR, CAN-SPAM, and other email marketing regulations.

Search Engine Optimization (SEO)

• Conduct keyword research, competitor analysis, and SEO audits to improve organic search visibility.
• Optimize on-page content, metadata, and site architecture for search engine performance.
• Collaborate with content creators and web developers to implement SEO best practices.
• Track and report on keyword rankings, backlinks, and traffic growth using tools such as Google Analytics, SEMrush, and Ahrefs.

Digital Media Design & Branding

• Design visually compelling digital assets including social media graphics, email templates, banners, and web visuals.
• Create motion graphics and multimedia content for promotional campaigns and ads.
• Maintain brand consistency across all channels, ensuring alignment with organizational standards and client guidelines.
• Collaborate with developers and UX/UI designers to optimize digital interfaces and user experiences.

Analytics & Reporting

• Monitor and analyze marketing data to evaluate performance and identify areas for improvement.
• Present regular reports on key metrics, insights, and recommendations to stakeholders.
• Use AI-driven and automation tools to enhance targeting, personalization, and conversion optimization.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 3–5 years of experience in digital marketing with proven results in campaign management, content creation, SEO, and design.
• Proficiency with tools such as:
• Marketing & Analytics: Google Ads, Facebook Ads, Google Analytics, HubSpot, SEMrush, Ahrefs.
• Email & Automation: Mailchimp, ActiveCampaign, Marketo, HubSpot, or Klaviyo.
• Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Figma.
• Strong understanding of SEO best practices, data-driven marketing, and UX/UI design principles.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Demonstrated creativity, strategic thinking, and attention to detail.

Preferred Attributes

• Experience developing integrated marketing campaigns for diverse industries.
• Strong knowledge of social media algorithms and ad optimization.
• Familiarity with video editing and motion graphics.
• Understanding of web technologies (HTML, CSS, CMS platforms like WordPress).
• Analytical mindset with a passion for continuous improvement and learning.

Job Category

Digital Marketing

Skill Sets Required / Preferred

Preferred Skills & Experience:

• Experience developing integrated marketing campaigns for diverse industries.
• Strong knowledge of social media algorithms and ad optimization.
• Familiarity with video editing and motion graphics.
• Understanding of web technologies (HTML, CSS, CMS platforms like WordPress).
• Analytical mindset with a passion for continuous improvement and learning.

Qualifications:

• 3+ years of experience in digital marketing, social media management, and campaign execution.
• Demonstrated ability to develop marketing strategies for diverse types of businesses.
• Strong organizational skills with the ability to prioritize tasks and set goals.
• Proficiency in EventBrite and other relevant digital tools.
• Excellent written and verbal communication skills, particularly for email campaigns.

About the Role

This position represents an opportunity to work for Western-based companies through remoting.work’s employer network, helping businesses expand their global reach while empowering you to grow your digital expertise.

This is not a work-from-home role; you will work from an approved, equipped worksite near your location.

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