Digital Marketing Specialist
TGM EDUCATION
Marketing & Communications
Job Summary
We are seeking a dynamic and experienced Digital Marketing Specialist to join our team. The ideal candidate will have a passion for digital marketing, a creative mindset, and a strong understanding of various digital channels and platforms. TGM Education is a leading Study Abroad Consultant in Nigeria with over 25 years of professional student placement and visa counseling service experience representing and placing students into A-Level, Foundation, Undergraduate, Postgraduate and PHD degree Programs at top and world ranked institutions around the world mainly in the United Kingdom, United States of America, Canada, Australia, Ireland, Singapore and Malaysia. Our team of dedicated professionals is committed to guiding and supporting students on their educational journey
- Minimum Qualification: Degree
- Experience Level: Mid level
- Experience Length: 4 years
Job Description/Requirements
Responsibilities:
- Develop and implement digital marketing strategies to drive online traffic to the company website and generate leads.
- Manage and optimize digital advertising campaigns across multiple platforms such as Google Ads, Facebook, Instagram, LinkedIn, etc.
- Conduct keyword research and optimize website content for SEO.
- Create and manage engaging content for social media platforms to increase brand awareness and engagement.
- Monitor and analyze digital marketing performance metrics using tools such as Google Analytics and provide recommendations for improvement.
- Stay up-to-date with the latest trends and best practices in digital marketing and implement innovative strategies to stay ahead of the competition.
Requirements:
- Bachelor's degree in Marketing, Communications, or related field.
- Proven work experience as a Digital Marketing Specialist or similar role.
- Experience length is 4 years
- Solid understanding of digital marketing techniques, including SEO, SEM, social media marketing, email marketing, etc.
- Experience managing digital advertising campaigns on platforms such as Google Ads, Facebook Ads Manager, etc.
- Proficiency in Google Analytics and other digital marketing tools.
- Excellent analytical and problem-solving skills.
- Strong communication and interpersonal skills.
Location: Ikeja, Lagos
Benefits:
- Competitive salary
- Health insurance
- Professional development opportunities
- Fun and collaborative work environment
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