Digital Marketing Specialist

Responsibilities:

Develop and Execute Digital Marketing Campaigns:

• Plan, create, and execute digital marketing campaigns across various channels such as email, social media, display advertising, and content marketing.
• Collaborate with cross-functional teams to align campaign objectives with overall marketing and business goals.
• Utilize tools and platforms to automate and streamline campaign processes while ensuring timely delivery and execution.

Manage Social Media Accounts and Engage with Audience:

• Manage and maintain company social media profiles and presence, including Facebook, Twitter, Instagram, LinkedIn, and other relevant platforms
• Create and curate engaging content tailored to each platform and target audience.
• Monitor social media channels for comments, messages, and mentions, and respond promptly to inquiries, comments, and feedback.
• Foster meaningful interactions with followers to build brand loyalty and community engagement.

Implement SEO Strategies:

• Conduct keyword research and analysis to identify relevant search terms and trends.
• Optimize website content, meta tags, and other on-page elements to improve search engine rankings and organic traffic.
• Develop and execute link-building strategies to enhance domain authority and increase backlink profile.
• Stay updated on SEO best practices and algorithm changes to ensure compliance and effectiveness.

Analyze Data and Performance Metrics:

• Utilize web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms to track and analyze key performance indicators (KPIs) related to website traffic, user behavior, and conversion rate
• Generate regular reports and insights on campaign performance, social media engagement, and SEO effectiveness.
• Identify trends, patterns, and opportunities for optimization and improvement.
• Collaborate with stakeholders to adjust strategies and tactics based on data-driven insights.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Proven experience (1 year) in digital marketing roles, with a focus on campaign management, social media marketing, and SEO
• Proficiency in digital marketing tools and platforms, including email marketing software, social media management tools, SEO analytics tools, and web analytics platforms.
• Strong understanding of digital marketing principles, strategies, and best practices.
• Excellent written and verbal communication skills, with the ability to create compelling content and engage with diverse audiences.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
• Creative thinker with a passion for innovation and staying ahead of industry trends.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously and meet deadlines.
• Collaborative team player with the ability to work cross-functionally and communicate effectively with internal and external stakeholders.