Digital Marketing & Social Media Manager

Responsibilities:

Social Media Management:

• Develop and manage social media calendars across Instagram, Pinterest, TikTok, Facebook & WhatsApp.
• Create, edit, and publish compelling and engaging visual & written content that reflects our luxury brand identity (text, images, videos, reels, stories).
• Manage social media advertising campaigns (run paid ads, influencer partnerships, etc.) and market products effectively.
• Monitor social media channels for trends, audience feedback, and engagement opportunities.
• Actively engage with followers, respond to comments and DMs in a timely and professional manner, and grow our community.
• Collaborate with fashion influencers and stylists to generate quality user-generated content (UGC) and brand buzz.
• Analyse performance metrics (reach, engagement, conversions) and prepare regular reports.
• Stay updated on the latest social media trends, tools, and best practices.

E-commerce & Store Management:

• Upload and manage products on Shopify.
• Upload and manage products on TikTok Shop.
• Update product descriptions, pricing, images, and inventory.
• Ensure products are correctly categorised and presented.
• Support website optimisation and customer shopping experience

Visual Content Creation & AI Image Enhancement:

• Enhance Product Images Using AI: Use AI tools (e.g., ChatGPT, Adobe Photoshop, Canva Pro) to optimise and enhance images of models wearing dresses, improving visual appeal, fit, colour accuracy, and fabric details for marketing materials.
• Refine Model Photos: Edit and retouch photos of models to ensure the dresses look their best, adjusting lighting, textures, and details while maintaining a natural, realistic appearance that aligns with the brand's luxury identity.
• Improve Product Presentation: Use AI-powered tools to adjust background elements, crop images, and ensure the dress is the focus of the shot, creating high-quality visuals that are optimised for use on e-commerce platforms, social media, and ads.
• Visual Consistency Across Platforms: Ensure consistency in visual aesthetics by refining and standardising all product images across digital channels (social media, website, email marketing), creating a cohesive look for the brand.
• Optimise Images for Different Platforms: Resize, optimise, and format product images for different platforms, ensuring fast loading times and high-quality visuals on mobile, desktop, and social media platforms.
• Collaboration with Photography and Design Team: Work closely with the photography and creative teams to ensure that the final enhanced images reflect the brand's style and vision for luxury fashion.

Performance Marketing:

• Plan, launch, and manage paid advertising campaigns (Meta, Google) to drive traffic and conversions.
• Monitor campaign performance and make data-driven optimisations to maximise ROI.
• Run retargeting campaigns and lookalike audience strategies.

Content & SEO:

• Produce website content focused on occasion wear trends, styling tips, and fashion events.
• Create and optimise blog content, landing pages, and product descriptions for SEO to improve organic search rankings.
• Conduct keyword research and optimise content for relevant search terms to attract organic traffic.
• Collaborate with the e-commerce customer relations manager to produce high-quality content for digital campaigns and email marketing.

Email Marketing:

• Build and manage email campaigns using the most appropriate tools.
• Design automated flows (welcome series, cart abandonment, post-purchase, re-engagement).
• Analyse and improve email open rates, CTRs, and conversions.

Analytics & Reporting:

• Use tools such as Google Analytics, Shopify Analytics, and Meta Business Suite to track key performance metrics.
• Provide regular reports on the effectiveness of digital marketing campaigns and recommend data-driven optimisations.
• Stay updated on the latest industry trends and marketing tools to ensure our strategies are always evolving.

Requirements:

• Minimum  BSC
• 2 years of previous experience in a similar role