Digital Marketing Specialist

Responsibilities:

• Develop, plan, and execute comprehensive digital marketing strategies to increase brand visibility and drive customer engagement.
• Optimize and manage paid advertising campaigns across various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads, ensuring maximum ROI.
• Utilize SEO best practices to enhance website traffic and improve search engine rankings.
• Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, providing insights and recommendations for continuous improvement.
• Collaborate with cross-functional teams to create compelling content that aligns with the overall marketing strategy, including blog posts, social media updates, and email campaigns.
• Manage and optimize the sales funnel, utilizing CRM software to track customer interactions and improve conversion rates.
• Oversee social media marketing efforts, ensuring consistent brand messaging and engagement across all platforms.
• Implement and manage email marketing campaigns, from list segmentation to execution and performance analysis.
• Build and maintain relationships with influencers and key industry players to enhance brand awareness and credibility.
• Stay up-to-date with the latest trends and developments in digital marketing, providing strategic recommendations to keep the company competitive.
• Coordinate with designers to create visually appealing marketing materials using tools like Adobe Creative Suite and Canva.
• Manage marketing automation tools to streamline processes and improve campaign efficiency.
• Ensure that all digital marketing efforts align with the company’s business goals and marketing objectives.

Requirements:

• Proven experience in digital marketing and paid advertising.
• Strong understanding of digital marketing principles, SEO, and social media marketing
• Excellent analytical, problem-solving, and communication skills
• Proficiency in Google Analytics, Adobe Creative Suite, Canva, and marketing automation tools
• Ability to prioritize tasks, meet deadlines, and work collaboratively
• Ability to plan, execute, and optimize paid advertising campaigns (Google ads, Facebook ads, LinkedIn ads, etc.)
• Experience with CRM software and sales funnel optimization
• Knowledge of content marketing, email marketing, and influencer marketing
• Strong network and connections in the digital marketing industry
• Bachelor's degree in Marketing, Communications, or a course certification in this field