Social Media Content Creator

Responsibilities:

Content Creation:

• Study, understand and learn to replicate our content types and style. Ultimately, take over ideation.
• Write scripts and/or directions to use when filming the reels, which have the kind of engaging structure and pacing that shows you understand social media inside out.
• Act and appear in reels. Be natural, expressive, comfortable improvising, and unapologetically (but professionally) yourself.
• Take an active role in creative direction during filming. Lead the energy on set, adjust delivery, timing and tone in real time, and make the content feel alive - not scripted.
• Help make decisions on video length, hook framing, caption style, etc, optimising everything for TikTok and Instagram behaviour

General:

• Assist the CMO with other marketing work where needed. This could include:
• Writing and scheduling in-app notifications
  
• Assisting with email marketing campaigns

Extra points if you can do these too: 

• Edit reels with the kind of engaging structure and pacing that shows you understand social media inside out.
  
• Design reel cover images with excellent design sensibility and a clear understanding of social media best practices. 
  
• Work with the team to post consistently and strategically on both Instagram and TikTok, scheduling content where needed.
  
• Help establish and maintain a 2-week buffer of content, using a content calendar.
  
• Work with the team to analyse metrics - to understand what content works, what doesn’t, and why, and turn this insight into action.

Requirements:

• Submit a portfolio of content showing their on-camera skills, and any other skills relevant to this role.
• Be naturally engaging on camera.
  
• Be familiar with basic editing tools like Canva and CapCut
• Be totally in tune with Nigerian internet culture.
  
• Be based in Ibadan, or willing to relocate, and prepared to work on-site.
  
• Have proven experience making viral, relevant content on social media, whether for your own personal brand or in a professional context.

What Success Looks Like:

• Excellent content quality (watchability, not just views)
• High audience engagement (comments, shares, saves)
  
• Great retention rates, engagement, and follower growth
  
• Speed and efficiency, keeping up with a high and consistent output of content
  
• Consistency, reliability, and accountability 

What We Offer:

• Remuneration: NGN 150,000 - 180,000 depending on experience
• Camera/lighting and filming equipment, office phone, and office system all supplied (on-site only)
• Team building events & getaways