Digital Marketing Manager

Responsibilities:

• Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration. 
• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability.
• Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns. 
• Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels.
• Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences.
• The successful candidate will develop digital solutions to increase customer acquisition using a range of digital channels including web, social, advertising, SEO, CRM and PR to drive traffic and conversion, in particular.
• Lead website performance and drive permanent evolution – improve SEO performance and drive content strategy that goes with it.
• Develop strategy for social networks to complement the SEM activity – develop new digital solutions to accelerate growth (ambassador programs, FB community, Instagram, tik tok etc.) 
• Monitor performance and constantly optimize the campaigns.
• Other Duties: • Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. 
  

Requirements:

• Must have professional qualifications (e.g. Bachelor's or Master's degree) in  Marketing or any  related discipline), with impeccable written English language skills
• At least 5 years minimum experience in a similar role is required.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Must have recent extensive PPC experience. 
• Must have experience with customer retention (e.g. lifecycle emails, analytics, strategy). 
• Must have extensive CRM experience. 
• Excellent communication skills and the ability to develop strong working relationships at all levels, both internally and externally.
• Numeracy skills, with strong IT skills. 
• A proven track record of 'making a difference especially meeting set targets

Work Type: Hybrid

Application deadline: Two weeks from date of publication.

Note that only shortlisted candidates who meets the above requirement will be contacted