Digital Marketing Manager

Responsibilities:

Outbound Sales & Pipeline Acquisition:

• Targeted Prospecting: Build and maintain an active database of 300+ vetted commercial property decision-makers in Lagos using company-funded LinkedIn Sales Navigator.
• Digital Outreach: Execute 100+ personalized connection requests weekly with structured multi-touch messaging sequences optimized for response rate.
• Deal Closure: Conduct structured 15-minute remote product demonstrations and independently close paying B2B SaaS accounts within the first 90 days.

Customer Onboarding & Retention:

• Account Activation: Ensure 100% of newly onboarded trial customers log in to a fully configured platform setup by Day 2.
• Usage Interventions: Track weekly platform activity and conduct proactive check-ins for any accounts remaining inactive for 7 consecutive days.
• Lifecycle Management: Execute structured trial milestone reviews at Days 7, 14, and 21, delivering full account briefs to field teams prior to renewal calls.

Inbound Content & Marketing Intelligence:

• LinkedIn Strategy: Author and publish at least 3 high-value B2B content posts weekly targeting commercial property managers in Lagos.
• SEO Infrastructure: Establish the baseline SEO architecture, keyword strategy, and search-optimized content targeting Nigerian real estate search intent.
• Market Insights: Aggregate frontline client feedback and competitive intelligence into biweekly reports for executive GTM leadership.

Requirements:

• 3-5 years of combined experience across Outbound Sales, Business Development, Growth, or Commercial Digital Marketing.
• Proven background in using cold digital tools (LinkedIn, WhatsApp, Email) to initiate unsolicited conversations and convert prospects into signed, paying clients.
• Bachelor's degree or Higher National Diploma (HND) in Marketing, Business Administration, Mass Communication, Economics, Computer Science, or a related commercial/technical discipline.
• Relevant certifications in Digital Marketing (e.g., Google Digital Skills, HubSpot, Meta Certified Digital Marketing Associate) or Sales/CRM methodologies are an added advantage.

Technical & Domain Strengths

• Hands-on proficiency with LinkedIn Sales Navigator, web-based SaaS platforms, CRM systems, and video conferencing tools (Zoom, Google Meet).
• Practical command of SEO strategy, keyword analysis, LinkedIn B2B content creation, and lead funnel management.
• Exceptional written communication skills with the ability to draft tailored, highly specific outreach copy that avoids generic templates.