Digital Marketing Leader

Overview

The Digital Marketing Leader is responsible for driving the strategic direction of our digital marketing efforts, ensuring alignment with business goals and enhancing brand presence across digital platforms. This role is pivotal in increasing online engagement and driving growth through innovative digital strategies.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies
• Manage and optimize digital marketing channels, including SEO, SEM, email, social media, and display advertising campaigns
• Analyze and report on digital marketing campaign performance, using data to inform future strategies
• Lead and mentor a team of digital marketing professionals
• Collaborate with cross-functional teams to align marketing strategies with business objectives

Required Skil

• lsProven experience in digital marketing leadership roles
• Strong analytical skills and proficiency in data-driven decision-making
• Excellent communication and leadership abilities
• In-depth knowledge of digital marketing tools and techniques

Preferred / Bonus Qualificati

• onsExperience in a similar industry or sector.
• Advanced degree in marketing, business, or a related field.
• Certifications in digital marketing platforms like Google Ads or HubSpot

Tools & Technolo

• giesGoogle Analy
• ticsSEO tools (e.g., SEMrush,
• Moz)Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing software (e.g., Mailchimp, Constant Contact)

Working Conditions

• Full-time position with flexible working hours
• Remote work options available
• Occasional travel for industry events and conferences.

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