Digital Marketing & Growth Specialist

Responsibilities:

Digital Marketing Setup & Management:

• Set up and configure Meta Business Manager, Facebook Ads, Instagram Ads, and Google Ads accounts.
• Set up Google Analytics, Meta Pixel, and conversion tracking.
• Develop and execute digital marketing strategies for multiple businesses.
• Manage and optimize advertising campaigns to generate qualified leads and customers.
• Conduct audience research, competitor analysis, and retargeting campaigns.

Sales Funnels & Marketing Automation:

• Build landing pages and high-converting sales funnels from scratch.
• Set up lead capture forms, appointment-booking systems, and automated follow-ups.
• Configure and integrate CRM platforms with advertising campaigns.
• Develop email and SMS marketing automation.
• Identify opportunities to improve lead conversion rates.
• Test and optimize landing pages, funnels, and advertising campaigns.

Social Media & Content Marketing:

• Set up, optimize, and manage social media business accounts.
• Develop content calendars and marketing campaigns.
• Create or coordinate engaging graphics, videos, and advertising content.
• Schedule posts and monitor engagement.
• Implement strategies to increase brand awareness and online visibility.

Lead Generation & Business Growth:

• Develop strategies to attract qualified customers in the US market.
• Create campaigns that generate leads, bookings, inquiries, and sales.
• Monitor leads throughout the customer journey.
• Recommend and implement new marketing opportunities.

Reporting & Performance:

• Track advertising spend, cost per lead, conversions, and return on investment.
• Provide weekly performance reports.
• Identify underperforming campaigns and implement improvements.
• Manage multiple projects and meet deadlines without constant supervision.

Requirements:

• Minimum of 3 years of proven digital marketing experience.
• Demonstrated success managing Meta Ads and Google Ads campaigns.
• Strong experience building landing pages and sales funnels.
• Experience with GoHighLevel, ClickFunnels, Systeme.io, or similar platforms.
• Knowledge of CRM setup, integrations, and marketing automation.
• Experience with Google Analytics, Meta Pixel, and conversion tracking.
• Ability to manage marketing activities for multiple brands.
• Strong analytical, communication, and problem-solving skills.
• Experience marketing to US-based audiences.
• Reliable internet connection and ability to work remotely.

Location: Remote, Nigeria

Remuneration: NGN 250,000–400,000 monthly, depending on experience.