Digital Marketing & E-Commerce Coordinator

About the Company

Goshen Giant Group Limited is a diversified company with operations across food manufacturing, agriculture, logistics, and related industries. We are focused on building strong market presence through high-quality products, efficient distribution, and customer-driven growth strategies.

Role Overview

We are looking for a strong Marketing/digital Marketer to drive market entry, brand visibility, and early revenue generation for food products through a digital-first strategy, while coordinating initial commercial activities including customer engagement, distributor support, and sales tracking across local and international (diaspora) markets.

KEY RESPONSIBILITIES

1. Digital Marketing & Online Market Development (Primary Responsibility)

• Develop and execute a digital-first go-to-market strategy for Naturis Giant food products
• Create, manage, and optimize:
• Company website (content, product pages, inquiries)
• Social media platforms (Instagram, Facebook, TikTok, LinkedIn)
• Set up and manage e-commerce channels, including:
• Amazon and other online marketplaces
• Product listings, SEO optimization, pricing, and promotions
• Develop and manage content:
• Product photography and videos
• Brand storytelling targeted at local and diaspora audiences
• Execute digital campaigns and track performance (ads, engagement, conversions)
• Monitor and respond to customer inquiries, reviews, and feedback

2. Commercial Coordination & Sales Support (Secondary Responsibility)

• Coordinate onboarding of early-stage sales channels:
• African shops and specialty stores
• Restaurants and food service outlets
• Small distributors (local and international)
• Manage inbound sales inquiries and convert leads into customers
• Maintain a customer and distributor database
• Track orders, sales activities, and customer interactions
• Prepare and maintain:
• Product pricing sheets
• Sales documentation
• Customer communication records

3. Export & Market Expansion Support

• Support export sales coordination to:
• USA, Canada, and Europe

Liaise with:

• Logistics and export documentation teams
• International customers and distributors
• Identify opportunities within diaspora markets and support market entry initiatives

4. Sales Tracking, Reporting & Insights

• Track and report:
• Online sales performance
• Customer inquiries and conversion rates
• Distributor engagement

Prepare weekly performance reports covering:

• Digital campaign results
• Sales activities
• Market feedback
• Provide insights to improve product positioning and marketing strategy

5. Brand Development & Market Positioning

• Ensure consistency of brand across all digital and commercial platforms
• Support packaging and labeling alignment with market expectations
• Contribute to positioning of products in competitive markets

SCOPE LIMITATIONS 

This role is execution-focused and interim in nature. It does NOT include:

•       Strategic commercial leadership or full sales management
•       Major distributor negotiations or contract structuring
•      Large-scale pricing strategy decisions
•      National/international sales network development at scale

These will transition to the Director, Commercial Operations (DCO)

KEY PERFORMANCE INDICATORS (KPIs)

•       Growth in website traffic and social media engagement
•       Number and quality of product listings on e-commerce platforms
•       Lead generation and conversion rates
•       Number of onboarded retailers/distributors
•       Early-stage revenue from food product sales
•       Customer feedback and satisfaction metrics

QUALIFICATIONS & EXPERIENCE

•      Bachelor’s degree in:
•   Marketing, Business Administration, Digital Media, or related field
•     2–5 years experience in:
•  Digital marketing
•    E-commerce (Amazon experience is an advantage)
•   Sales or customer engagement



SKILLS & COMPETENCIES

•     Strong digital marketing and content creation ability
•     Experience with e-commerce platforms and online sales tools
•     Good communication and relationship management skills
•     Basic commercial and sales understanding
•     Analytical mindset (campaign tracking, data interpretation)
•     Self-driven, proactive, and able to work independently

ROLE TRANSITION / CAREER PATH

This is an interim hybrid role.

Upon onboarding of the Director, Commercial Operations:

•     Commercial coordination responsibilities will transition to the DCO team
•     Role will evolve into one of:
•    Digital Marketing Specialist
•   E-commerce Manager
•   Brand/Marketing Executive

STRATEGIC IMPORTANCE

This role acts as the bridge between production and the market, ensuring that:

•       Products gain visibility early
•      Demand is created before full-scale production
•     Initial sales channels are activated efficiently

This is a hands-on, high-impact role suited for someone who can operate at the intersection of digital marketing and early-stage commercial execution, with the agility to support a fast-growing FMCG business.

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