Digital Marketing & CRM Specialist

Responsibilities:

• Google Ads & Paid Campaign Support.
• Monitor existing Google Ads campaigns and report on performance.
• Use Google Ads Editor to help manage bulk updates, campaign changes, ads, keywords, negative keywords, and campaign structure when required.
• Review clicks, conversions, cost per lead, search terms, keywords, ad performance, and conversion quality.
• Identify wasted spend, irrelevant search terms, and opportunities for improvement.
• Suggest ad copy improvements, keyword ideas, negative keywords, and campaign optimisation actions.
• Help check that landing pages, forms, WhatsApp buttons, calls, and conversion tracking are working correctly.
• Assist with offline conversion preparation, including checking CRM data, GCLIDs, lead status, payment status, and spreadsheet accuracy.
• Prepare clear weekly Google Ads performance updates.
• Carry out keyword research for service pages, landing pages, and blog content.
• Help optimise page titles, meta descriptions, headings, internal links, FAQs, and website content.
• Review website pages and suggest SEO and conversion improvements.
• Use Google Search Console, Google Analytics, and other SEO tools where available.
• Monitor organic traffic, search performance, rankings, and SEO opportunities.
• Check competitor websites and identify content gaps.
• Update leads, statuses, notes, source information, and follow-up details in Zoho CRM.
• Keep CRM records clean, accurate, and up to date.
• Check lead source, campaign source, GCLID, UTM information, and customer status where available.
• Identify duplicate leads, missing information, incorrect statuses, and CRM data issues.
• Prepare CRM reports showing leads, qualified leads, paid customers, source performance, and conversion rates.
• Work with spreadsheets when needed to organise lead and marketing data.
• Help plan and prepare social media content.
• Create basic graphics using Canva or similar tools.
• Prepare content for Facebook, Instagram, LinkedIn, TikTok, or other relevant platforms.
• Repurpose website content, FAQs, testimonials, and service information into social media posts.
• Suggest ideas for short videos, reels, educational posts, and lead-generation content.
• Keep the tone professional, friendly, clear, and trustworthy.
• Help review and improve landing page content, headings, CTAs, FAQs, and service information.
• Check pages on desktop and mobile.
• Test forms, WhatsApp buttons, phone links, and email links.
• Report website issues clearly with screenshots and explanations.
• Coordinate with developers when technical updates are needed.
• Help test tracking after website or landing page changes.
• Prepare daily or weekly updates on completed marketing tasks.
• Maintain spreadsheets and reports accurately.
• Track tasks using Trello, Asana, ClickUp, Monday.com, or similar tools.
• Document processes so tasks can be repeated consistently.
• Communicate clearly with management and team members.
• Suggest improvements to marketing, CRM, reporting, and lead follow-up processes.

Requirements:

• At least 2–3 years of experience in digital marketing, performance marketing, SEO, CRM, or a similar role.
• Experience with Google Ads lead-generation campaigns.
• Experience using Google Ads Editor.
• Good understanding of SEO and website optimisation.
• Experience using CRM systems, preferably Zoho CRM.
• Good spreadsheet skills.
• Experience with Google Analytics 4 and Google Search Console.
• Understanding of conversion tracking, UTM links, lead source tracking, and campaign reporting.
• Experience creating or managing social media content.
• Good written and spoken English.
• Strong attention to detail.
• Ability to work independently without constant supervision.
• Ability to follow processes carefully.
• Reliable laptop or desktop computer.
• Stable high-speed internet.
• Backup internet connection.
• Backup power solution.
• Quiet working environment.
• Working headset or earphones with a microphone.
• Webcam for meetings when required.
• Google Ads certification.
• SEO certification.
• Experience with WordPress or Elementor.
• Experience with Canva, CapCut, or basic video editing.
• Experience with Meta Ads, LinkedIn Ads, TikTok Ads, or other paid platforms.
• Experience with Make, Zapier, automation tools, or CRM integrations.
• Experience preparing Looker Studio reports.
• Experience with service-based businesses, legal services, translation, immigration, education, or professional services.
• Experience handling WhatsApp leads or online customer enquiries.