Job Summary
We are looking for a result oriented Digital Marketer/Content Strategist who will create, implement, and optimize digital marketing strategies to promote our brand and product. Here's a comprehensive overview of the key duties and responsibilities associated with this role.
- Minimum Qualification: High School (S.S.C.E)
- Experience Level: Entry level
- Experience Length: 1 year
Job Description/Requirements
Responsibilities:
- Conduct market research and competitor analysis to identify target audience and market trends
- Develop and implement digital marketing campaigns, including email marketing, social media marketing, search engine optimization (SEO), content marketing, paid advertising, and more.
- Create engaging and compelling content for online channels to attract and retain customers.
- Manage social media accounts; create content calendars, and engage with the audience to build brand awareness and customer loyalty.
- Monitor and analyze key performance indicators (KPIs) to measure the success of digital marketing efforts.
- Optimize website performance and user experience to increase conversion rates.
- Collaborate with the design team to create visually appealing graphics and multimedia content for marketing campaigns.
- Implement email marketing campaigns, lead generation strategies, and customer retention initiatives.
- Utilize analytics tools to track and report on the effectiveness of digital marketing activities.
- Track customer inquiries across online channels and ensure appropriate feedback is given.
- Develop and execute content strategies that align with the company's marketing objectives and target audience.
- Create original and compelling content, including but not limited to blog posts, articles, social media posts, videos, info graphics, and emails.
- Conduct thorough research on relevant topics and industry trends to ensure content is accurate, up-to-date, and informative.
- Collaborate with cross-functional teams, such as marketing, design, and product, to ensure content consistency and effectiveness.
- Optimize content for SEO to improve organic search visibility and website traffic.
- Manage and maintain content calendars, ensuring a consistent publishing schedule.
- Monitor and analyze content performance using various analytics tools, and make data-driven recommendations for improvement.
- Engage with the audience, respond to comments, and foster a community around our content.
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